Two veteran Dallas ad agency CEOs launched a new media platform today to help brands deliver “authentic messaging” primarily to multicultural audiences, as well as the general market.
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, announced the launch of YouNite Media, a demand-side platform (DSP) that helps advertisers connect with audiences in an automated, anonymously trackable way, leveraging both “cultural intelligence” and the co-founders’ deep experience in multicultural marketing....