Clockwise, from left: Pedro Lerma, Luis Miguel Messianu, Richard Edelman, and Carla Santiago are the collaborative force behind MEL. [Photo: MEL]
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.