SeekAR app screens show, from left, an augmented-reality collectible viewed through a phone camera, a map of collectible locations across Dallas-Fort Worth, a sample "Countdown to the Cup" quest, and a rewards "vault" offering discounts from participating businesses. [Source: SeekAR; composite image by DI Studio]
Built by venture studio Nexrage Studios, the free app turns Dallas-Fort Worth into a Pokémon Go-style hunt, sending fans to local restaurants, shops, and attractions to collect virtual rewards. The region-wide experience is a collaboration with the North Texas FIFA World Cup Organizing Committee, says SeekAR advisor Dan Sinawat.