The GeO-Deck, aka observation deck at Reunion Tower, on Friday, launched an interactive experience for visitors who make the trip to 470 feet above the ground.
Fittingly, it’s called Constellation.
As anyone who’s ever driven to downtown Dallas knows, it’s nearly impossible not to notice Reunion Tower, especially at night when its light show is dancing around the big ball. The height of the landmark building, which opened in 1978, is 560 feet tall and lends itself to the name of the restaurant that resides on the tower’s top level, Five-Sixty by Wolfgang Puck.
“We have created a digital time capsule to document all of these special memories and lock the love for the Tower into our Constellation.”
The GeO-Deck gives visitors a 360-degree view of downtown. It features telescopes, high-definition zoom cameras, telescopes, digital photos, and now Constellation, where visitors can leave their mark in the sky with its interactive touch screen.
“Constellation is our brand new digital, interactive experience that lets you write your love in the stars. Your personalized design could represent your love for another person, your love for travel or even your love for Dallas,” Reunion Tower General Manager Dusti Groskreutz said during a presentation Friday morning.
The idea for Constellation was born about a year and a half ago through feedback from visitors and took Belle & Wissell Co., a Seattle-based company, about six months to develop. And it’s the first significant new offering since the redesigned indoor/outdoor observation deck reopened to the public in October 2013, according to a news release. The GeO-Deck also features high-definition zoom cameras, telescopes, and free digital photos.
Here’s how it works: Visitors set up an account by creating their username, an avatar, and password. Once that’s done, it’s time to create your constellation. From a menu, you can choose the reason for your visit to the tower and add the name of the person (or people) you’re with. Next, you can add icons to personalize your constellation.
Each time you visit, you’ll be able to review and add to your personal constellation, leaving your digital mark on the tower.
“We have created a digital time capsule to document all of these special memories and lock the love for the Tower into our Constellation,” Groskreutz said.
IF YOU GO:
Where: 300 Reunion Blvd. East, in Dallas
Hours: Vary by season
Tickets: $8-16, general admission and can be purchased online.
Delivering what’s new and next in Dallas-Fort Worth innovation, every day. Get the Dallas Innovates e-newsletter.