Every Last Word

Dallas Innovates’ signature series capturing what leaders across North Texas are saying — in their own words — about innovation, impact, and what’s next.

The Last Word: PS’ Amina Porter on $5K a Year Chauffeur-to-Plane Terminal Coming to DFW Airport

by | Mar 3, 2023
PS—formerly known as Private Suite—plans to operate a private 12,200-square-foot terminal at DFW Airport served by a fleet of luxury, chauffeur-driven BMWs. Deep-pocketed travelers who pay close to $5,000 a year for an all-access membership (plus more high-dollar extras) will avoid public terminals and go straight to PS DFW. There, a swanky "salon" and private suites will await them, along with cocktails and bites.
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The Last Word: David Noguera on the ‘Dallas Housing Policy 2033’ Plan
by | Mar 2, 2023
On Wednesday, Dallas Housing and Neighborhood Revitalization Director David Noguera and other officials presented a plan called Dallas Housing Policy 2033 to the Dallas City Council. The policy aims to increase equity and affordability in Dallas housing options, and is built on seven pillars.
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Dialectic Therapeutics cancer
The Last Word: Celanese’s Karen Chen on Partnering with Alessa Therapeutics on Cancer Drug Delivery
Dallas-based Celanese Corporation has announced a collaboration with Alessa Therapeutics for developing a new oncology drug product, by utilizing the Celanese VitalDose EVA drug delivery platform. "Our new collaboration with Alessa Therapeutics underscores our commitment to optimize therapeutics through drug delivery innovation for oncology patients,” said Karen Chen, global business strategy leader for oncology at Celanese.
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The Last Word: Dude Perfect’s Coby Cotton on Jumping from YouTube to a $100M Theme Park
Dude Perfect told the Wall Street Journal they've sent out bid requests for their proposed $100 million theme park/HQ "to Frisco and other cities" and asked for responses within two months. Meanwhile, the team said, they've been talking with potential fundraisers for the project. 
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The Last Word: Texas Motor Speedway’s Mark Faber on Making Some Fast Company

This week the Texas Motor Speedway announced the renewal of multiple commercial partnerships as well as two new partnerships with Texas-based companies.
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The Last Word: Hotels.com’s Melanie Fish on the Rise of ‘Thirst Trips’
by | Feb 23, 2023
If you saw HBO's "The Last of Us" this week, you know all about the Death Zone—a perilous place full of zombies and murderous raiders. Well, we've all now entered our own real-life Death Zone, and it's on the calendar—the nearly 100-day stretch between President's Day and Memorial Day weekend is the longest 3-day weekend drought of the year.
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The Last Word: Swash Labs’ Josh Berthume After One Year of 4-Day Work Weeks at His Ad Agency
by | Feb 22, 2023
A year ago, Berthume and his 12-person Denton ad agency adopted a 4-day, fully remote work week—a move covered at the time by WFAA. The station's Jason Wheeler checked back with Berthume this week to see how the last year went.
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The Last Word: VLK Architects’ Ori Matisse Evans on Why Dallas Inspires His Work
by | Feb 21, 2023
Ori Matisse Evans uses high-tech software and cinematography to bring home designs to life for VLK Architects, which has offices in Fort Worth and Plano. “My job is to take what the client expects to see and make it beautiful for them to experience,” Evans told Candy's Dirt.
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The Last Word: Realtor Joe Atkins on a New Surge of DFW Home Buyer Interest

After DFW median home prices spiked to $429,000 around the middle of 2022, they fell down to earth a bit in the year's second half, dropping to $385,000 according to data from the Texas Real Estate Research Center. Realtor Joe Atkins told WFAA that has led to renewed interest lately—a sign that a cooled Dallas home sales market could be heating up again as interest rates have begun to dip too.
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The Last Word: DBCC’s Harrison Blair on the City’s New Southern Dallas Infrastructure Fund
On January 25, the Dallas City Council approved a new infrastructure investment fund for Southern Dallas, part of a batch of new incentives to spur economic development and job growth in the area. Blair says the support is vital for the community's economic development.
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The Last Word: American Airlines’ Robert Isom on Winning the Eco-Airline of the Year Award
Air Transport World announced today that American Airlines has been named the 2023 Eco-Airline of the Year. ATW lauded American’s work to run a more fuel-efficient operation with more fuel-efficient aircraft powered increasingly by low-carbon fuel and new technology.
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The Last Word: Dr. Adrian Denvir on Selecting Nine Startups for the HSC Next SBIR Phase 0 Program
by | Feb 13, 2023
The program is designed to help the owners of forward-thinking small businesses in Tarrant County. Through the program, they can apply for federal funds via mechanisms known as the Small Business Innovation Research and Small Business Technology Transfer programs, collectively known as America’s Seed Fund. Meet the startups selected for the first monthly cohort—and learn how other companies can apply for the program each month through November 2024.
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The Last Word: Steven Song on Why L.A.’s SCAAA Is Opening an Architecture Studio in Dallas

by | Feb 9, 2023
SCAAA, an architecture firm based in L.A., announced Wednesday that it's expanding with new studios in Dallas and Osaka, Japan. "SCAAA works in dynamic regions," Song said in a statement. "Osaka is a cosmopolitan city in the heart of one of the world's 10 largest urban areas, while the Dallas-Fort Worth metroplex is in the midst of a renaissance as a cultural and commercial hub.
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The Last Word: Dwell with Dignity’s Ashley Sharp on Turning an Annual Pop-Up Into a Year-Round Initiative
Last summer, Dallas nonprofit Dwell with Dignity offered its annual Thrift Studio pop-up shop, with 100% of sales benefiting its mission to change lives by bringing good design to families who can afford it the least. Today the nonprofit announced big news: It's acquired a building in the Dallas Design District that will serve as Thrift Studio's permanent home. 
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The Last Word: SMU’s Thomas DiPiero on Partnership with edX for Data Science Online Learning
Data scientist has been called the sexiest job of the 21st century, according to the Harvard Business Review, which noted last summer that the job is "more in demand than ever with employers and recruiters." SMU's partnership with edX aims to give students more ways to pursue data science education in a way that makes the most sense for them.
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The Last Word: Breaking Bad’s Walter White Breaks Good in Super Bowl Spot from Plano-Based Frito-Lay
by | Feb 6, 2023
On the multi-Emmy-winning "Breaking Bad," Walter White and Jesse Pinkman become kingpins in the drug trade after White, a cancer-stricken high school chemistry teacher, cooks up something bad in a trailer in the desert. But what if he'd cooked up something good instead? That's the idea behind a new Super Bowl commercial from Plano-based Frito-Lay.
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