AI is making it easier than ever to build digital experiences that look intelligent on the surface - personalized homepages, automated journeys, “smart” recommendations that seem to read your mind. But here’s the uncomfortable truth: the more automated commerce becomes, the more customers start craving something machines can’t replicate - clarity, trust, and the feeling that a real human designed the experience with their time and frustrations in mind. In the race to scale faster, many brands are accidentally stripping away the very thing that keeps people coming back, and that is exactly why the next era of eCommerce won’t be won by AI alone; it will be won by the teams who know how to engineer humanity into the system.

Since acquiring a 65% stake in PA Consulting for $2.5 billion in 2021, Jacobs has expanded its reach in advisory, digital, data, and technology-enabled services. Chair and CEO Bob Pragada said full ownership will strengthen its position as a comprehensive partner delivering integrated advisory and technology-enabled solutions at global scale.