The Last Word: Dude Perfect’s Coby Cotton on Jumping from YouTube to a $100M Theme Park

“We don’t want our business to be reliant on how many times we’re in front of the camera.”

Coby Cotton
Dude Perfect
.…on his team’s plans for a $100 million theme park/HQ, via the Wall Street Journal.

Here's "who said what" in Dallas Innovates Every Day.

In September, we told you that Frisco-based Dude Perfect—five former Texas A&M students whose funny trick-shot videos have attracted more than 58 million YouTube subscribers and tens of billions of views—are planning a big new thing.

The dudes teamed up with San Antonio architecture firm Overland Partners to develop a $100 million theme park/headquarters they’re now calling Dude Perfect World, featuring a 330-foot tall tower for making the so-called “Impossible Shot.”

Rendering of Dude Perfect’s new planned theme park and HQ. [Image: Overland]

“At some point,” Coby Cotton told the Wall Street Journal, “we will not be making videos as consistently as we are now.” So the team imagines a home base where millions of people may one day make their own videos while exploring the park.

But where will the park be? Dude Perfect told the WSJ they’ve sent out bid requests “to Frisco and other cities” and asked for responses within two months. Meanwhile, the team said, they’ve been talking with potential fundraisers for the project. 

Jason Ford, president of the Frisco Economic Development Corporation, confirmed to the WSJ that discussions have taken place, adding that, “We do hope Frisco remains their home.”

“The Impossible Shot” at the planned new Dude Perfect theme park and HQ. [Rendering: Overland]

The park would feature everything from robotic sliding goalies to spinning basketball hoops, so visitors can try their own trick shots during their visit. 

Tyler Toney, another Dude Perfect member, says the jump from YouTube to the real world is necessary, and could become a trend with other influencers and creators.

“It’s hard to make an impressive trick-shot video now,” Toney lamented to the WSJ. “We’ve done it for 13 years, and you run out of stuff.”

Inside the planned Dude Perfect theme park. [Rendering: Overland]

For more of who said what about all things North Texas, check out Every Last Word.

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R E A D   N E X T

  • Dude Perfect, the sports and comedy group that's been doing stunts, trick shots, and viral videos since 2009, is about to really take off. Or at least one of them is: Co-founder Coby Cotton has a seat on Thursday's scheduled Blue Origin space flight.

  • Frisco-based Dude Perfect—a group of five friends whose trick-shot videos and wild stunts have amassed 58 million YouTube subscribers—is thinking big with a new planned HQ. It features a 330-foot-tower that will enable fans to take "The Impossible Shot." The new HQ is a vision in search of a home—its location has yet to be determined.

  • THE LAST WORD on Dallas Innovates. Find "who said what" in our collection of quotes on Dallas-Fort Worth Innovation.

    Read “who said what” in our roundup of quotes about all things North Texas, including ENO8's Jeff Francis; MyndVR's Chris Brickler and Ted Werth; Axxess' John Olajide; the Urban Land Institute's Ron Pressman; Dallas Mayor Eric Johnson; the Mavs Foundation's Katie Edwards; UT Arlington's Yi Hong;'s Ben Caballero; ParkHub's George Baker Sr.; and more.

  • The eighth annual HackDFW, powered by Say Yes to Dallas and presented by Google, connected hundreds of aspiring technologists to several Fortune 100 companies. It was a unique 48-hour marathon that challenged more than 550 people from 80 universities. Tech teams created ways to innovatively tackle waste management, climate change, better understand decisions from the Supreme Court, and much more.

  • As many North Texans try to move on from the pandemic, Dr. Bell is focused on the "tens of millions of patients" who've developed long-haul COVID—and who are experiencing life-altering symptoms long after their COVID-19 infection cleared.