Every Last Word

Dallas Innovates’ signature series capturing what leaders across North Texas are saying — in their own words — about innovation, impact, and what’s next.

The Last Word: Breaking Bad’s Walter White Breaks Good in Super Bowl Spot from Plano-Based Frito-Lay

by | Feb 6, 2023
On the multi-Emmy-winning "Breaking Bad," Walter White and Jesse Pinkman become kingpins in the drug trade after White, a cancer-stricken high school chemistry teacher, cooks up something bad in a trailer in the desert. But what if he'd cooked up something good instead? That's the idea behind a new Super Bowl commercial from Plano-based Frito-Lay.
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The Last Word: Phil Schanbaum on an Austin Powers-Themed Pop-up Bar Coming to Dallas
by | Feb 3, 2023
We all know what Dallas needs most: A bar that features sharks with frickin’ laser beams attached to their heads. The closest we'll likely ever get to that is coming to The Whippersnapper, a nightspot near Henderson Avenue at 1806 McMillan Avenue in Dallas. Beginning February 9, it'll transform into a limited-time pop-up called the Electric Shagadelic Pussycat Swingers Club. 
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The Last Word: RevTech Ventures’ David Matthews on Conundrum Facing Venture-Backed Tech Companies
by | Feb 1, 2023
In a recent YouTube video, Matthews offers a quick RevTech Roundup on "The Conundrum of Venture-Backed Tech Companies." He notes that there have been over 100,000 recent layoffs by big tech companies, "All of a sudden there's a bumper crop of available talent," Matthews says. "But on the other hand, venture funding tightened by almost 60% last year, as VCs tightened their grip on their dry powder."
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The Last Word: AT&T’s John Stankey on How to Have an ‘Emotional Attachment’ With Customers
Despite an economically challenging year that included AT&T's spinoff of WarnerMedia, Stankey believes his company delivered in 2022—for both customers and shareholders. In a story by Natalie Walters in the Dallas Morning News, Stankey said his company's renewed focus on its telecom DNA paid off, with the addition of 2.9 million postpaid phone connections and an additional 1.2 million fiber connections in 2022—and some key lessons learned.
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The Last Word: Spin the Spectrum’s Courtney Willis on How DJ Training Can Help Autistic People

by | Jan 27, 2023
Willis is a speech and language pathologist who earned a Masters in communication disorders from UT Dallas. As the founder, CEO, and clinic director of Dallas-based Speech Wings Therapy, she co-founded something new in 2022: Spin the Spectrum, a nonprofit that offers inclusive DJ classes, camps, and workshops for autistic and neurodivergent people of all ages.
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The Last Word: Brian Gorenc on Trend Micro’s Connected Vehicle Event Coming to Tokyo in 2024
Japan-based cybersecurity provider Trend Micro has its U.S. headquarters is in Irving. One way the company fights overall cyber threats: the Trend Micro Zero Day Initiative's Pwn2Own bug bounty competition, which for 17 years has rewarded security researchers for privately disclosing vulnerabilities. Today, recognizing the growing threat to the world's connected vehicle ecosystem, Trend Micro announced a standalone competition—Pwn2Own Automotive—to take place in January 2024 at Automotive World Tokyo.
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The Last Word: Vistra’s Sam Sen on the TXU Energy Connected Conservation Program
by | Jan 25, 2023
The new TXU Energy Connected Conservation program enables anyone with an eligible thermostat to take a more significant role in energy conservation. By agreeing to small, gradual, automatic temperature adjustments during peak consumption periods, customers will help conserve energy across Texas—using less and saving more.
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The Last Word: Starship Bagel’s Oren Salomon on Dallas’ Bagel City Identity
Salomon is a Brooklyn-born Polish Jew—three ingredients that practically made him destined to be a bagel expert. He proved it by opening Starship Bagel in Lewisville in July 2021, and earlier this month he opened a schmear-ific location at 1520 Elm Street in downtown Dallas, where he also serves coffee made from award-winning Onyx Coffee Lab beans.
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The Last Word: State Senator Kelly Hancock on the $350M Texas A&M-Fort Worth Research Campus

by | Jan 20, 2023
The Texas A&M University System announced the name Thursday at an event in Fort Worth. The downtown research campus is "moving ahead rapidly toward construction," TAMU says, as the anchor project for a technology and innovation district planned around the redevelopment of the city’s convention center.
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The Last Word: Carrie Schwab-Pomerantz on Relaunching Girls Scouts USA Financial Literacy Badges
by | Jan 19, 2023
Westlake-based Charles Schwab has partnered with Girls Scouts USA to modernize and relaunch the organization's financial literacy badges. The new financial literacy curriculum includes topics such as investing basics, building wealth, entrepreneurship, fraud awareness, and budgeting for different goals throughout life. The goal is to help bridge the gap between what girls learn in school and what they need to feel confident managing finances in life and business,.
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The Last Word: BAL’s Chloe Mervine on Staying Focused on Her Startup’s Growth
Mervine capped off 2022 by celebrating a milestone for her Dallas-based startup Big Ass Luxuries, which she and her husband Trent co-founded in 2021. BAL makes and sells Big Ass Candles—long-lasting and aromatic candles made from natural eco-friendly scents and coconut soy wax. BAL surpassed $1.3M in 2022 sales, 10 times what it made in 2021.
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The Last Word: Crow Holdings’ Michael Levy on Planning a $41M Logistics Hub in Southeast Dallas
Crow Holdings plans to break ground February 1 on a $41 million logistics hub at 4661 Lawnview Avenue in Southeast Dallas, with two new buildings totaling 511,000 square feet, Bisnow DFW reports.
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The Last Word: TEXRail’s Richard Andreski on Offering Free Rides Through MLK Weekend

Trinity Metro's TEXRail commuter rail line between the Fort Worth T&P Station and DFW Airport Terminal B Station is celebrating its fourth anniversary with free rides through Monday, January 16—as well as free passage on ZIPZONE rides that connect to a TEXRail station.
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The Last Word: Rodney Hawkins on the History Behind ‘The Mount Experience’ Visual and VR Exhibition at AT&T’s HQ
Efforts to restore Black cemeteries and burial sites are increasing across the country—and now the unveiling of a buried past deep in East Texas's Piney Woods is the subject of an immersive visual and AR exhibition opening this weekend in Dallas' AT&T Discovery District.
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The Last Word: Co-Founder Brent Bushnell on Engineering Entertainment and Social Fun at Dallas’ New Two Bit Circus
by | Jan 11, 2023
After a soft open two months ago, Two Bit Circus officially launched yesterday at Dallas' Shops of Park Lane, featuring 35,000 square feet of tech-enhanced entertainment. Attractions include arcade games; VR, AR, and "extended reality" experiences; "story rooms"; reimagined carnival games; and more. We talked to the co-founders about how playing in groups is a big part of the fun, why their VR games prove "humans are hackable," and more.

Here's a look inside the Texas-sized micro-amusement park.
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The Last Word: Hypnotoad Creator Eric Kaplan on TCU’s Viral Mascot
Millions are mystified by how the unranked TCU Horned Frogs have made it all the way to tonight's College Football Playoff National Football Championship game against the No. 1-ranked Georgia Bulldogs. But ask many TCU fans and they'll say the answer is obvious: Hypnotoad. 
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