The Last Word: BAL’s Chloe Mervine on Staying Focused on Her Startup’s Growth

“Every single dollar goes back into growth.”

Chloe Mervine
Big Ass Luxuries
.…on staying focused on the growth of her eco-friendly large home candle startup, via LinkedIn.

Here's "who said what" in Dallas Innovates Every Day.Mervine capped off 2022 by celebrating a milestone for her Dallas-based startup Big Ass Luxuries, which she and her husband Trent co-founded in 2021. BAL makes and sells Big Ass Candles—long-lasting and aromatic candles made from natural eco-friendly scents and coconut soy wax.

“We ended the year surpassing $1.3M in annual sales, 10x what we did in 2021 and fully funded by ourselves,” she wrote on LinkedIn. “Most of that came from out of our garage before we moved into our warehouse in July of 2022. This mainly comes from Shopify sales, B2B partnerships, and limited wholesale transactions.”

The Ervines’ laser focus on investing in growth is key, she writes.

“You don’t need to be an expert in entrepreneurship to get this point. I certainly was not, however, I’m active about getting there. I learn every day, which helps me become more familiar with how to run a business. I also have my amazing husband to thank. We are so equally yolked with our values and ambitions at BAL.”

Mervine worked in event marketing for two San Francisco companies and previously worked as a marketing ambassador for Bumble before “taking a leap of faith out of the corporate 9-5” to launch BAL. Now she says her company is hunting for a warehouse director and has “many exciting additions in the pipeline” 

“We love to say it but it’s true,” she writes. “BAL is ‘Where Big Things Happen.'”

For more of who said what about all things North Texas, check out Every Last Word.

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