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900lbs of Creative
Oregon-based Pinnacle launched a new interactive studio with the acquisition of Dallas-based experiential design agency 900lbs of Creative LLC. [Photo: Lightwave Installation at AirBnB LA Open by Pinnacle]
Oregon’s Pinnacle Acquires Dallas Experiential Design Agency 900lbs, Launches Interactive Studio
by Sandra Engelland | Sep 3, 2026
The deal creates a new interactive studio within Pinnacle, which will be led by 900lbs of Creative founder and CEO Steve Deitz as vice president, interactive.
![Spacee founder Skip Howard wrote the code for the computer vision technology that allows individuals to interact with surfaces, which display information in response. [Photo: Spacee]](https://dallasinnovates.com/wp-content/uploads/2018/09/Screenshot-2018-09-25-21.28.23-360x203.png)
by Dave Moore |
Sep 26, 2018
In a service economy, winners will be companies who can best anticipate customer needs and can provide the best customer experience. Enter Extended Reality: Here are some DFW companies making bets on its future.
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by Blair Welch |
Aug 31, 2018
State of the art visuals created by 900lbs will light up McKinney this football season.
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by Nicholas Sakelaris |
Jan 30, 2018
These North Texas innovators are making a name for themselves, in areas from startup to enterprise and creative to education.
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[ Screenshot viaTexas Historical Commission trailer ]
Film’s 360-Degree Technology
Tells Goliad Massacre Story
by Kerry Curry | May 3, 2017
Dallas' 900lbs of Creative provided film production, creative, and design services for the Texas Historical Commission project.
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by Julia Batlle |
Mar 31, 2017
Fort Worth hospital patients had the opportunity to step out of their hospital rooms Wednesday and into virtual worlds through virtual reality headsets.
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by Nicholas Sakelaris |
Mar 7, 2017
The 360-degree video will highlight keynote speakers, live bands, and other fun events during this month’s South by Southwest Conference and Festival in Austin.
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by Nicholas Sakelaris |
Mar 6, 2017
The content creation company produces virtual and augmented reality experiences out of its converted automotive repair space in Bishop Arts District.
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[FC Dallas photo: City of Frisco; VR photo: Ljupco via iStock]
900lbs of Creative VR Soccer Game Puts You in Goal
by Nicholas Sakelaris | Oct 17, 2016
The FC Dallas Goalie Simulation game is the first of its kind for the HTC Vive headset.
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by Lance Murray |
Sep 13, 2016
900lbs of Creative had to develop new filming and production techniques to create the first phase of this multiphase project.
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by Nicholas Sakelaris |
Jun 8, 2016
Smart city experts discuss ways to unify all processes into one seamless system for the future.
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