Frisco-based sports technology company Blue Star Sports announced the launch of Blue Star Sport Connect, a youth sports league management software platform, along with the acquisition of five companies: TEAMINN, Crazy Raise, Eclipse Timing, Skyhawks Sports, eCamps Sports Network.
Those deals bring Blue Star’s acquisition total over the last 10 months to 25.
The league management software platform and new acquisitions herald Blue Star Sports’ entry into new business areas in the youth sports marketplace including team travel, competition management, and fundraising.
“We are singularly focused on enhancing our leadership position through acquisitions and organic growth initiatives to better serve our valued customers and the youth sports marketplace at-large.”
A press release from Blue Star Sports highlighted a report from WinterGreen Research that estimates annual sports-related spending for families now tops $15 billion. Team and individual travel lead those expenses, and tournament and camp attendance is viewed as another expensive aspect of youth sports.
The Blue Star Connect platform addresses youth sports organizational issues with a suite of organizational and management software-as-a-service (SaaS) tools for league and competition management geared toward associations, leagues, clubs, team, and tournaments.
These tools help in organizing registration, websites, tournament management, referee assignment, scheduling, team, and league communication, and offer services such as statistics, performance, live streaming, and real-time scoring.
The platform includes three products: Association Connect, Club and League Connect, and Tournament Connect.
BLUE STAR SEEKS FIRMS IN HIGH-GROWTH BUSINESS VERTICALS
The five acquisitions are part of Blue Star Sports’ ongoing strategy of buying leading companies in high-growth business verticals, such as youth sports management, and each of the five bring technology assets and domain expertise to Blue Star Sports’ roster, Blue Star Sports CEO Alex Alt said in a statement.
“We are singularly focused on enhancing our leadership position through acquisitions and organic growth initiatives to better serve our valued customers and the youth sports marketplace at-large,” Alt said.
The company is backed by Dallas Cowboys owner Jerry Jones, Genstar Capital, the NFL’s 32 Equity, and Providence Equity along with other sports and tech investors.
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