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Frisco
SeekAR app screens show, from left, an augmented-reality collectible viewed through a phone camera, a map of collectible locations across Dallas-Fort Worth, a sample "Countdown to the Cup" quest, and a rewards "vault" offering discounts from participating businesses. [Source: SeekAR; composite image by DI Studio]
Frisco-Built SeekAR Turns North Texas Into a World Cup Scavenger Hunt
by Quincy Preston | Jun 18, 2026
Built by venture studio Nexrage Studios, the free app turns Dallas-Fort Worth into a Pokémon Go-style hunt, sending fans to local restaurants, shops, and attractions to collect virtual rewards. The region-wide experience is a collaboration with the North Texas FIFA World Cup Organizing Committee, says SeekAR advisor Dan Sinawat.
by Quincy Preston |
Jun 9, 2026
Dallas holds 21 of the region's 49 Fortune 1000 headquarters, with the rest fanning out from Irving and Plano to Frisco and Fort Worth. "Growth is happening in every direction," Dallas Regional Chamber CEO Brad Cheves says.
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by Quincy Preston |
Mar 26, 2026
HKS made the top 50 from Dallas, while North Texas companies from Coppell to Frisco showed up across architecture, AI, healthcare, restaurants, media, and travel. Statewide, Austin led the way, with Houston, Midland, San Antonio, and others also earning spots.
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[Credits: Photo, MTX; shield, Viktar HAURYLENKA/istockphoto; composite, DI Studio]
Frisco’s MTX Group Acquires VerifyID.ai to Advance AI-Powered Digital Identity Verification
by Lance Murray | Oct 29, 2025
VerifyID.ai delivers a simple, flexible, and secure digital identity verification platform with built-in fraud prevention, MTX Group said. The acquisition comes just weeks after after MTX launched MTX Ventures, an investment arm focused on backing early- and mid-stage companies in the enterprise AI space.
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by David Seeley |
Oct 29, 2025
Wiley X opened its HQ in Frisco in 2023 after relocating from California. Now it's opened the doors of its first-ever Wiley X Pro Shop at the same location, with some sunglass styles meeting U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection.
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by Quincy Preston |
Oct 15, 2025
From Shrek’s Swamp to the Isle of Curiosity, Universal is revealing more of what’s in store at its Frisco theme park opening in 2026. Take a peek inside the seven lands built for nonstop fun.
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by Lance Murray |
Oct 3, 2025
The Frisco-based managed IT and cybersecurity firm promoted its COO to the top role just months after his latest appointment, part of a broader push to scale while preserving its culture and client-first approach.
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Ray Harrison, Chief Marketing and Merchandising Officer, Yesway [Photo: Yesway]
Yesway Appoints New Chief Marketing and Merchandising Officer
by Lance Murray | Sep 4, 2025
Ray Harrison was previously chief marketing officer at Frisco-based Cal's Convenience, where he led marketing, merchandising, category management, loyalty programs, and communications for more than 500 retail locations.
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by David Seeley |
Aug 26, 2025
The mega-deal will combine two global coffee brands and create two separate entities—a standalone beverage company headquartered in Frisco and the world's largest pure-play coffee company based in Burlington, Massachusetts and Amsterdam, the Netherlands.
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by Lance Murray |
Aug 20, 2025
NTXIA, Frisco, McKinney, Plug and Play, and Curiosity Lab are teaming up again for the 2025 Smart Cities Global Startup Challenge. Five international startups will pitch live for a shot at funding, U.S. pilots, and real-world deployment opportunities. Applications are open now and close Sept. 10.
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by Quincy Preston |
Aug 6, 2025
At the statewide TUNIE meeting hosted at SMU, top local economic developers laid out how they’re teaming up with universities to drive innovation and entrepreneurship. Leaders from Dallas, Richardson, Frisco, and McKinney talked anchor institutions to smart-city pilots—but for better partnerships, one ask rose to the top: “Who do I call first?”
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Flytrex is partnering with DoorDash for food drone deliveries in parts of Frisco and Little Elm. [Photo: Business Wire]
Flytrex, DoorDash Partner on Drone Deliveries From ‘Dozens’ of Restaurants in Frisco and Little Elm
by David Seeley | Jun 26, 2025
Flytrex has been delivering restaurant food by drone in North Texas since 2022. Now, thanks to a new partnership with DoorDash, it's packing its high-capacity drones with food from "dozens" of local and national restaurants—and flying orders to parts of Frisco and Little Elm. And more DFW sites are coming soon.
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by Lance Murray |
Jun 18, 2025
“These funded improvements will connect people who choose walking and bicycling as modes of transportation to schools, transit services, and major hubs of employment in the Dallas-Fort Worth area,” said Kevin Kokes of the North Central Texas Council of Governments.
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by Lance Murray |
May 6, 2025
The deal builds on a long-standing partnership, aiming to enhance dental membership plans through Wellfit's technology.
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by Lance Murray |
Mar 24, 2025
Since its 2020 launch, Prosper-based Good Good Golf has come out swinging with viral YouTube videos, a Callaway partnership, golf product lines, and more. The new funding will tee up its global expansion across "content, retail, and live experiences."
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