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Dallas Cowboys
Dallas Cowboys Zion Childress, Justin Barron, and Marist Liufau soak up some wellness at WorldSprings at Grandscape in The Colony. [Photo: WorldSprings]
WorldSprings Named as Official Wellness Destination for the Dallas Cowboys
by David Seeley | Apr 29, 2026
Inspired by spas and natural springs from around the world, WorldSprings opened in June 2024 with 46 "expertly formulated" mineral pools spread out over nearly 10 acres. Now some of those pools are soothing the bruises and muscle strains of Cowboys players and cheerleaders alike.
by Lance Murray |
Nov 4, 2025
Canada-based Tidal League said its new studio in Frisco represents "a transformative step" in its U.S. expansion. The media company's content includes the popular YouTube talk show "To the Baha," which is hosted by three former Dallas Mavericks.
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by Glenn Hunter |
Jan 23, 2025
At its annual meeting at Arlington's Globe Life Field, the Dallas Regional Chamber took a victory lap with Dallas-Fort Worth's multiple No. 1 economic rankings, outlined DRC priorities for the new legislative session, and heard from five leading pro sports executives why North Texas is such a sports business powerhouse.
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by Lance Murray |
Jan 16, 2025
The "game-changing world-class music venue" is set to be built as part of a public-private partnership between Venu Holding Corp., the city of McKinney, the McKinney Economic Development Corp., and the McKinney Community Development Corp.
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The Dallas Cowboys' headquarters is located at The Star in Frisco. [Photo courtesy City of Frisco]
Dallas Cowboys Hit 11 Digits as World’s First $10B Sports Team
by David Seeley | Dec 12, 2024
The Cowboys are 5-8 in an increasingly woeful, injury-plagued season. But that hasn't hurt the team's bottom line. Far from it, says Forbes in its annual report on The World’s 50 Most Valuable Sports Teams.
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by Quincy Preston |
Dec 4, 2024
The Rising GENerosity kickoff at Dallas’ Park House brought together changemakers aged 25 to 50 for an evening of bold ideas, meaningful connections, and fresh inspiration. See highlights in our gallery.
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by David Seeley |
Oct 9, 2024
If you've been stuck in bumper-to-bumper traffic around Texas Stadium and Globe Life Field before a game, you probably dreamed of going faster. How does 200 MPH-plus sound? Those speeds are on the way when the IndyCar Grand Prix of Arlington roars through in 2026.
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by Lance Murray |
Sep 25, 2024
"Father of biohacking" Dave Asprey and fitness entrepreneur Anne Mahlum are among the new investors in OxeFit, joining top sports stars (including Cowboys QB Dak Prescott) who've invested in past funding rounds. The company said it will use the new funding to continue bringing "state-of-the-art" AI to its health and fitness experiences.
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Why is this man smiling? Oh, that's why. [Photo of Jerry Jones within background: Crete United]
The Last Word: Sportico on the Dallas Cowboys Breaking the $10B Valuation Mark
by David Seeley | Aug 13, 2024
Jerry Jones' 1989 deal to buy the Dallas Cowboys for $150 million looks smarter and smarter every year. Especially this year—because Sportico, the sports industry content platform, just released its NFL team valuations and put America's Team at the top at $10.32 billion. Cracking that 11th digit is a first for any sports franchise on the face of the earth.
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by David Seeley |
Aug 9, 2024
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
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by David Seeley |
Jul 9, 2024
There's a new (replica) ring of honor in North Texas—one that circles the bar of Irvin's new Playmakers88 sports bar and grill in The Colony. This weekend, the venue gets an official grand opening—with a percentage of proceeds going to the Alzheimer's Association of Greater Dallas.
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by Lance Murray |
Jul 8, 2024
The Sportcane features a patent-pending 22-degree curve to better support the body by absorbing high-loading forces at impact and restoring normal knee flexion angle. The Super Bowl XII champion defensive end said that after using it, he noticed "immediate improvements" in his pain and mobility.
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The Dallas Cowboys have signed a multi-year partnership with Las Vegas-based Aristocrat Gaming. [Video still: Aristocrat Technologies]
Gambling on Gaming: Dallas Cowboys Partner with Las Vegas Slot Machine Company
by David Seeley and Lance Murray | Jun 18, 2024
As an official multi-year partner of the Cowboys, Aristocrat Gaming said it will have prominent signage throughout AT&T Stadium year-round—including in-stadium, on the concourse, and in-game branding. It's yet another example of how gaming and sports are becoming more and more entwined—from the new ownership of the Mavericks to micro-betting tech startups right here in North Texas.
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by David Seeley |
Apr 11, 2024
In March, Dallas Cowboys Owner and GM Jerry Jones did an interview with Dallas Morning News sportswriter David Moore about Dak Prescott's Super Bowl-winning potential. When a photo from the interview was posted on X, it went viral fast—even faster than the 'Pokes end their playoff runs.
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by David Seeley |
Apr 11, 2024
Dallas nonprofit Behind Every Door Ministries purchased a faded, 50-year-old community center from the Salvation Army in partnership with Veritex Community Bank, the Dallas Cowboys, the NFL Foundation, local pro golfers Jordan Spieth and Scottie Scheffler, and Los Angeles Dodgers pitcher Clayton Kershaw. A $15 million capital campaign has led to a revitalized community hub for Southern Dallas.
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by David Seeley |
Apr 4, 2024
Kansas City Chiefs fans love their football team—but they hate taxes more. Jackson County, Mo., residents voted down a proposed 40-year, three-eighths of a cent sales tax that would have helped fund an $800 million renovation of Arrow Stadium. Now Dallas Mayor Eric Johnson has invited the Chiefs to come back home to Dallas.
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