Dallas Cowboys

The Last Word: Sportico on the Dallas Cowboys Breaking the $10B Valuation Mark

by | Aug 13, 2024
Jerry Jones' 1989 deal to buy the Dallas Cowboys for $150 million looks smarter and smarter every year. Especially this year—because Sportico, the sports industry content platform, just released its NFL team valuations and put America's Team at the top at $10.32 billion. Cracking that 11th digit is a first for any sports franchise on the face of the earth.
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Lucchese Launches Dallas Cowboys Collection as the Team’s Official Boot Brand
by | Aug 9, 2024
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
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Cowboys Hall of Famer Michael Irvin Announces Grand Opening of Playmakers88 Bar & Grill in The Colony
by | Jul 9, 2024
There's a new (replica) ring of honor in North Texas—one that circles the bar of Irvin's new Playmakers88 sports bar and grill in The Colony. This weekend, the venue gets an official grand opening—with a percentage of proceeds going to the Alzheimer's Association of Greater Dallas.
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Cowboys Legend Ed ‘Too Tall’ Jones Partners with Innovative Walking Cane Startup
by | Jul 8, 2024
The Sportcane features a patent-pending 22-degree curve to better support the body by absorbing high-loading forces at impact and restoring normal knee flexion angle. The Super Bowl XII champion defensive end said that after using it, he noticed "immediate improvements" in his pain and mobility.
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Gambling on Gaming: Dallas Cowboys Partner with Las Vegas Slot Machine Company

by | Jun 18, 2024
As an official multi-year partner of the Cowboys, Aristocrat Gaming said it will have prominent signage throughout AT&T Stadium year-round—including in-stadium, on the concourse, and in-game branding. It's yet another example of how gaming and sports are becoming more and more entwined—from the new ownership of the Mavericks to micro-betting tech startups right here in North Texas.
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The Last Word: Charlotte Jones on Cowboys Owner Jerry Jones’ Doodling Masterpieces
by | Apr 11, 2024
In March, Dallas Cowboys Owner and GM Jerry Jones did an interview with Dallas Morning News sportswriter David Moore about Dak Prescott's Super Bowl-winning potential. When a photo from the interview was posted on X, it went viral fast—even faster than the 'Pokes end their playoff runs.
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Behind Every Door Opens Cedar Crest Community Center in Southern Dallas, and a New Bank Is Part of the Plan
by | Apr 11, 2024
Dallas nonprofit Behind Every Door Ministries purchased a faded, 50-year-old community center from the Salvation Army in partnership with Veritex Community Bank, the Dallas Cowboys, the NFL Foundation, local pro golfers Jordan Spieth and Scottie Scheffler, and Los Angeles Dodgers pitcher Clayton Kershaw. A $15 million capital campaign has led to a revitalized community hub for Southern Dallas.
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The Last Word: Dallas Mayor Invites Kansas City Chiefs To Move Back to Dallas
by | Apr 4, 2024
Kansas City Chiefs fans love their football team—but they hate taxes more. Jackson County, Mo., residents voted down a proposed 40-year, three-eighths of a cent sales tax that would have helped fund an $800 million renovation of Arrow Stadium. Now Dallas Mayor Eric Johnson has invited the Chiefs to come back home to Dallas.
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Next Chapter: University of North Texas President Neal Smatresk Announces Plans to Step Down

by | Feb 6, 2024
Neal Smatresk's decade at UNT sparked big changes and growth, boosting its standing in academics and research. From "record-breaking enrollment" to "making UNT the highest-ranked Tier One institution in the North Texas region," his tenure marks transformation across multiple fronts.
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The Last Word: Dallas Sports Commission’s Monica Paul on Impact of a 2026 World Cup Final on North Texas
by | Jan 26, 2024
It's officially unofficial that the 2026 FIFA World Cup Final—the greatest sports event on earth to be viewed by billions of people worldwide—will be played at AT&T Stadium in Arlington. 
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Overair, City of Arlington To Develop and Launch eVTOL Operations at Arlington Municipal Airport
by | Nov 16, 2023
Overair said it expects the eVTOL air taxi operations to offer a direct connection to Arlington's Entertainment District, the home of Six Flags Over Texas, Hurricane Harbor, the Texas Rangers, Dallas Cowboys, Arlington Renegades, and the WNBA’s Dallas Wings—as well as numerous restaurants, shopping centers, museums, and live entertainment venues. The service could begin in 2028.
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The Last Word: Chris Gannett on How Cowboys-Giants Thrashings Mirror Dallas’ Business Edge over NYC
by | Nov 10, 2023
Gannett, a former chief marketing officer for "American Idol" and "So You Think You Can Dance,"  launched  Dallas-based Gannett.Partners to provide leadership coaching, operating advisory services, and strategic capital solutions. A native of Dallas who's lived in New York, he knows both cities well—and believes things are trending Dallas' way.
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American Flag Football’s Inaugural 2024 Season To Feature Big Games in North Texas, Including the Championship

by | Oct 24, 2023
Launching with four teams in Dallas, Las Vegas, Boston, and Nashville, the New York-based American Flag Football League will cap off its inaugural season with a championship game at Ford Center at The Star in Frisco.
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Competitive Edge: 4 Former Athletes Bringing Their A-Games to Startups
by | Sep 28, 2023
A former Yale track captain and three NFL vets—including two Dallas Cowboys—talk frankly about their entrepreneurial journeys from playing field to founder.
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Dallas Startup Week 2023: Where Big Names and Big Ideas Power North Texas Entrepreneurs
by | Sep 6, 2023
The DEC Networks' eighth Dallas Startup Week, hosted at UNT Frisco from September 10-14, features entrepreneur and Hall of Famer Troy Aikman, AOL's Steve Case, Nextdoor Co-founder Nirav Tolia, rapper-turned-investor Chamillionaire, and BuzzBallz CEO Merrilee Kick among its 200 speakers and 100 events.
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Dallas Cowboys Are World’s No. 1 Most Profitable Sports Team, Forbes Says
by | Jun 5, 2023
The Dallas Cowboys pile up more than some of the NFL's leading offensive and defensive statistics. They also stack up profits—more than any other team on earth by far, according to a new Forbes report. In the past three years alone, the 'Pokes pulled down $1.17 billion in operating income, according to Forbes' list of The Most Profitable Teams in Sports. And it wasn't only from the gridiron—the Cowboys bank profits in innovative ways through everything from e-sports and gaming to lucrative sponsorships.
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