social media

Omni Hotels & Resorts Names New Chief Marketing Officer

by | May 17, 2024
Michael Innocentin will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns.
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The Last Word: TCU’s Guy Golan on Why Sharing Online Articles Doesn’t Make People Experts
Researchers at UT Austin published a study in July called "I share, therefore I know? Sharing online content—even without reading it—inflates subjective knowledge." The study, published by the Society for Consumer Psychology, explored how sharing online content affects what people think they know. Turns out, they think they know a lot—which isn't necessarily the case at all.
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Cooper Smith Agency Rebrands to Multistory Media, Announces Office Move
by | Nov 2, 2022
Multistory Media is one of only a handful of firms nationwide with a dedicated building products public relations practice area. The Dallas-based firm manages publicity, social media, awards, product placements, and content development for national and international brands. The firm's new tagline: "Building Stories. Building Brands."
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UT Dallas Researchers Study How Crowdfunding Campaigns Succeed (and Fail) With Social Media
by | Mar 31, 2022
UT Dallas marketing professor emeritus Brian Ratchford and his team explored the effects of social media on crowdfunding across nearly 440 GoFundMe campaigns.  They found that social media is most helpful in the first 10 days of a campaign. “If a campaign doesn't do well at the outset, it is unlikely to succeed,” Ratchford said.
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Frisco-Based TUBBR Raises Angel Funding to Support the Launch of its Beta

by | Oct 21, 2020
TUBBR is a new social network that aims to give the control back to the users. The platform allows people to see and share what they want—and potentially get paid for it. With the new funding, founders are preparing for a January beta launch.
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Meet the 19-Year-Old Texas Native Who Went Viral on TikTok With Advanced Science Videos
by | Oct 1, 2020
Known to 500K fans by @Mags4Science, Maggie Burruss is working to pioneer the idea that STEM is for everybody, no matter your education, identity, or background.
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#GivingTuesdayDFW: United Way and UTD Expand Business for Good Program to Enhance Social Media
by | Nov 26, 2019
For its second year, the Business for Good program is adding digital campaign development for local nonprofits in advance of #GivingTuesdayDFW on Dec. 3.
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Poo~Pourri Hotels.com
Poo~Pourri and Hotels.com Put New Couples at Ease in a Cheeky Co-Branded Campaign
by | Sep 24, 2019
The infamous Poo~Pourri girl and Hotels.com’s Captain Obvious team up for #FirstPooWithBoo to address an important issue for new couples: bathroom use on their first overnight trip together.
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trends

Here are 5 Food and Beverage Trends You Should Watch

by | May 25, 2018

The food and beverage sector is always evolving to meet the challenge of a changing marketplace, and in its recent Global Food Trends report, real estate professional services firm JLL highlights five trends that landlords and restaurateurs should track this year.

> People value experiences. The trend is from collecting objects to collecting experiences....

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Vector illustration - heart, like social button with red heart.
North Texans Launch Talent Agency for Fashion Influencers
by | Feb 14, 2018
Estate Five will focus on representing a wide range of talent, something its leaders feel the larger agencies have lacked thus far, according to Business of Fashion.
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esports
Dallas Company Launches First Social Media Index for Esports
by | Nov 15, 2017
MVPindex will now track, measure, and value the social media impact of approximately 2,500 esports leagues, tournaments, teams, players, and games.
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Ben Lamm

Dallas Entrepreneur Ben Lamm Focuses On Winning

by | Jun 8, 2016
The co-founder of Conversable talks about his new venture, and his focus on winning has led to success as an entrepreneur.
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Photomadic
Photomadic Clicks with Social Media, Marketing Platforms
by | May 6, 2016
Photomadic isn't your grandfather's photo booth, it's much, much more.
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Southwest Airlines
Southwest Airlines Takes Social Media to New Heights
by | Mar 11, 2016
Southwest Airlines has more than 30 employees working to keep the airline’s Twitter and Facebook accounts live, active and responsive 24 hours a day, seven days a week.
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