A well-known Dallas boutique public relations and social media firm has changed its name after 20 years in business and announced it will be moving to a new office space soon.
This week, Cooper Smith Agency announced it has changed its name and branding to Multistory Media to better reflect its specialization in storytelling for the commercial real estate, AEC (architecture, engineering & construction), and building materials industries nationwide.
Multistory Media President Cooper Smith Koch was primed for the evolution of the agency’s eponymous name.
“As we enter our third decade, I wanted something that both reflected that this agency is about so much more than me, as well as nods to our deep specialization in creating and telling stories for AEC, real estate, and building materials clients,” he said in a statement.
Focused on the building products space
The firm is one of only a handful nationwide with a dedicated building products public relations practice area, allowing it to manage publicity, social media, awards, product placements, and content development for national and international brands, Multistory said in the statement.
The rebranding brings multiple new looks for the agency, including a colorful new logo, “Building Stories. Building Brands” tagline and updated mission and vision statements, developed with the assistance of Dallas-based brand consultant and coach Alexande DeBlieux, Multistory said.
Multistory Media said that along with the rebranding, it will soon move into a new, more collaborative office space in West Dallas that matches its emphasis on teamwork and open communications.
“Workspaces — and what’s expected of them — have changed so much in recent years. The same can be said about West Dallas and nearby Oak Cliff, where I’ve lived for most of my adult life since graduating from SMU in 1997,” Koch told Dallas Innovates. “The new space, which was designed by Hannah Ouellette and looks like it’s been lifted directly from a Nancy Meyers movie with its sophisticated, casual, sun-filled vibe, allows us a front-row seat for West Dallas’ continued renaissance.”
Koch said he’s grateful for many things in business.
“I’m privileged to work with so many talented, intelligent, colorful, kind people every day. The new brand and workplace are two of many ways I try to show my gratitude,” Koch said.
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