North Texas is quickly becoming an epicenter for esports and now it’s home to the first social media index dedicated to the industry.
MVPindex started as a social media index and valuation platform for sports and entertainment. Recently, it announced a move into esports as well.
With that index, the Dallas-based company will track, measure, and value the social media impact of approximately 2,500 esports leagues, tournaments, teams, players, and games across social platforms including Facebook, Twitter, Instagram, and YouTube.
“Brands are already investing in esports with in-game content, but our index also shows there are huge levels of engagement around lifestyle content with esports celebrities and influencers.”
MVPindex, launched in 2014, was the first social media intelligence platform to analyze athletes’ social media portfolios, while calculating their digital brand values.
These days, MVPindex offers real-time analytics on more than 65,000 athletes, entertainers, teams, leagues, and brands including how they are ranked on the most popular social platforms. The data is useful for companies needing to make strategic decisions about brand ambassadors, partnerships, and sponsorships, as well as what is resonating with various fans.
Esports, which is live video gaming in a competitive setting, has been dubbed the world’s fastest-growing sport, reaching an estimated 385 million viewers globally, while forecasted to generate $696 million in revenue in 2017. By 2020, market researcher Newzoo also expects the industry to reach $1.5 billion in revenue.
The esports audience is young, digital, and global; it lives online and on social media.
“Brands are already investing in esports with in-game content, but our index also shows there are huge levels of engagement around lifestyle content with esports celebrities and influencers,” said Kyle Nelson, co-founder and chief marketing officer of MVPindex.
He added that the new esports index is geared to help clients understand what he described as the “rapidly changing esports digital landscape,” in an effort to understand the return on investment to be obtained from the industry.
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