North Texans Tina Craig, Suzanne Droese, and Lynsey Eaton have collaborated on a new agency to represent fashion influencers.
Estate Five will focus on representing a wide range of talent, something Craig feels the larger agencies have lacked thus far, according to Business of Fashion.
“We’re not out to have a roster of girls who all look the same and are doing the same thing. We’re looking for people who have a different point of view,” Droese told the fashion industry publication.
“We’re not out to have a roster of girls who all look the same and are doing the same thing.”
All three partners have slightly different backgrounds and experience in this realm. Craig created popular fashion blog Bag Snob; Droese of Droese Public Relations has had experience engaging with influencers; and Eaton has worked as an attorney in the fashion industry as well as co-creating fashion and lifestyle blog Tomboy KC.
Fashion bloggers and influencers have become increasingly important to the fashion industry, a fact Estate Five’s creators are very aware of. The Cut by New York Magazine credited Craig with using Instagram to help one designer sell $20,000 worth of handbags in less than a day.
Among the 14 names already signed by Estate Five is Diet Prada; Ashley Robertson, fashion blogger and rewardStyle producer; Katherine Barnes of Carrie Bradshaw Lied; and Matthew Zorpas of The Gentleman Blogger, according to BoF.
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