#GivingTuesdayDFW: United Way and UTD Expand Business for Good Program to Enhance Social Media

For its second year, the Business for Good program is adding digital campaign development for local nonprofits in advance of #GivingTuesdayDFW on Dec. 3.

With #GivingTuesdayDFW approaching next week, the semester-long Business for Good program is being expanded to help nonprofits enhance their social media ahead of the giving day. The program is a collaboration of United Way of Metropolitan Dallas and the University of Texas at Dallas Naveen Jindal School of Management.

Among the new features being added is partnering upper level business students with local nonprofits to create an amplified social media plan for #GivingTuesdayDFW on Dec. 3. Powered by United Way, the annual day of giving aims to use the power of social media to encourage community-wide volunteerism and charitable engagement.

Entering its second year, the Business for Good course was set up to leverage the resources of business students to strengthen North Texas nonprofit organizations, as well as the sector as a whole. Business for Good provides students with a variety of engagement opportunities to promote entrepreneurism and philanthropy: social impact, social innovation, and nonprofit management.

The course provides students with experiences outside the classroom that allows them to make an impact on a cause they care about. United Way of Metropolitan Dallas President and CEO Jennifer Sampson said they got involved because grooming the leaders of tomorrow is “imperative for the future this sector needs and deserves.”

“Nonprofit leaders of tomorrow need to bring a wide repertoire of education, skills, and experiences to a rapidly changing and increasingly complex environment,” she said. “United Way drives nonprofits to come together and educate strong leadership talent on the strategies and best practices needed to be successful.”

#givingtuesdaydfw nonprofits

Naveen Jindal School of Management students prepared a #GivingTuesdayDFW digital campaign for the Dallas Hebrew Free Loan Association, which assists people in need in the Dallas area Jewish community by providing interest-free loans. [Photo: Courtesy United Way of Metropolitan Dallas]

The Business for Good program also offers local nonprofits the chance to work with students to create an earned-revenue strategy, a business model, a program evaluation plan, or a performance management and succession planning strategy. Nonprofits are able to use the program as an opportunity for future professional development as they lead student “consultants” through the project to a desired outcome.

United Way said the Business for Good program is designed to ensure a strong pipeline of skilled nonprofit leadership into the future.

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