Trinity Hunt Partners Acquires Digital Marketing Firm in Washington, D.C.

Founded in 2008, REQ serves some of the world’s most recognized and dynamic brands and joins previous acquisitions, Exclusive Concepts and Highnoon, creating a platform for scalable growth for marketers and business leaders. 

Dallas-based private equity firm Trinity Hunt Partners has acquired Washington, D.C.-based REQ, a digital marketing and advertising company.

Founded in 2008, REQ serves some of the world’s most recognized and dynamic brands and joins previous acquisitions, Exclusive Concepts and Highnoon, creating a platform for scalable growth that delivers measurable impact for marketers and business leaders aspiring to challenge the status quo, Trinity Hunt said.

“We are impressed by REQ’s track record of successful M&A, outstanding reputation, and tenured client list. The agency’s accolades and award-winning work reflect REQ’s impact on behalf of their clients and the industry as a whole,” George Morgan, principal at Trinity Hunt Partners, said in a statement. “The digital advertising market has tripled in the last decade to nearly $300 Billion in North America alone, and we feel uniquely positioned with our growth platform to seize opportunities in that fast-expanding market.”

Trinity Hunt Partners (THP) said it plans to acquire additional complementary companies to build a fast-growing, agile, world-class digital marketing business. No financial details of acquisition were released.

“There are great synergies between the Trinity Hunt Partners’ current portfolio companies and REQ, and this strategic investment will enable us to deliver new and expanded capabilities for our clients and growth opportunities for our people,” Tripp Donnelly, CEO and founder of REQ, said in a statement. “THP is an ideal partner due to its focus on people, culture, and growth. THP is one of the country’s best-performing middle-market private equity groups with a long record of success in driving thoughtful, acquisition-driven expansion. We look forward to joining the incredible team and companies already assembled in this journey.”

‘Uniting agile strategies and innovative technology’

THP said that Donnelly will remain president of REQ and join the platform’s executive board and leadership team.

“We welcome REQ and look forward to working with them to continue to drive leadership, innovation, and impact as we build and deliver next-generation marketing solutions and technologies. The combination of our businesses presents enormous potential to serve both the enterprise and SMB markets,” Jeff Reynolds, CEO of Exclusive Concepts, said in a statement. “By uniting agile strategies and innovative technology, our services platform will lead to extraordinary results for our clients.”

THP said that in the near term, after the acquisition, REQ, Exclusive Concepts, Highnoon, and other additions will rebrand and go to market as a unified full-service organization that operates with strategic leadership, finds actionable data, develops meaningful solutions, and drives brand performance.

REQ is a digital marketing and advertising company with offices across the U.S. It delivers a comprehensive suite of solutions and technologies that define, connect, and protect leading brands in technology, healthcare, real estate, hospitality, retail, and finance.

Earlier this year, THP made a majority investment in Supreme Optimization, a digital marketing agency focused exclusively on life sciences.

Trinity Hunt Partners, a growth-oriented private equity firm, has more than $1.7 billion of assets under management focused on building leading business, healthcare, and consumer services companies.

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