Dallas-based growth-oriented private equity firm Trinity Hunt Partners announced a majority investment in Supreme Optimization, a digital marketing agency focused exclusively on life sciences.
No financial details were released.
Founded in 2015 and based in Southern California with a team distributed across the U.S., Canada, and UK, Supreme has grown rapidly to become a thought leader in the life sciences marketing space, combining top digital marketing strategies with deep scientific expertise to deliver exceptional results for clients, Trinity Hunt Partners said.
Supreme’s founder and CEO Sheldon Zhai, along with other members of management, will remain significant shareholders and continue to serve as leaders of the company, Trinity Hunt said.
“We’ve been in an uncompromising search for the best growth partner for a long time and feel incredibly fortunate to partner with Trinity Hunt,” Zhai said in a statement. “The Trinity Hunt team checked all the boxes — a commitment to our team, culture, and the quality of services for our clients, as well as relevant experience driving rapid growth through organic initiatives and strategic acquisitions.”
Supreme has built a strong team of digital marketing strategists, including more than 25 Ph.D.s, dedicated to helping clients accelerate growth through digital transformation, the company said.
Trinity Hunt said it will work closely with Supreme to accelerate its growth through investments in talent and infrastructure, as well as acquiring complementary businesses to create a full-service agency focused on life sciences clients.
“We are excited to partner with Sheldon and the rest of the Supreme team to launch Trinity Hunt’s life sciences marketing platform,” Trinity Hunt Partner Mike Steindorf said in a statement. “Our team is impressed with Supreme’s unique culture and ability to achieve outsized growth outcomes for its clients. We look forward to building on Supreme’s strong foundation as we scale the business both organically and through M&A.”
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