Digital Marketing

The Last Word: James Loomstein on ‘Why Digital Marketing Tactics Won’t Save Your Startup’

by | Jan 14, 2025
Digital marketing veteran James Loomstein shares why startups need to focus on core business problems, not quick-fix marketing tactics. Here are key insights from 10 years teaching at SMU Cox.
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Androvett Legal Media & Marketing Adds Digital Project Manager in Dallas
by | Aug 2, 2024

Ashley Smith has joined Dallas-based Androvett Legal Media & Marketing in the firm’s Dallas office as digital project manager.

Androvett is a full-service agency that provides public relations, marketing, advertising, and digital expertise to the legal community and various other businesses....

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Trinity Hunt Partners Acquires Digital Marketing Firm in Washington, D.C.
by | Jun 27, 2023

Dallas-based private equity firm Trinity Hunt Partners has acquired Washington, D.C.-based REQ, a digital marketing and advertising company.

Founded in 2008, REQ serves some of the world’s most recognized and dynamic brands and joins previous acquisitions, Exclusive Concepts and Highnoon, creating a platform for scalable growth that delivers measurable impact for marketers and business leaders aspiring to challenge the status quo, Trinity Hunt said....

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Alexa

Imaginuity Connects University Park Residents Via Amazon Alexa

by | Oct 4, 2017
The city gives residents updated information through prompts such as, "Alexa, Ask My University Park, what’s in the news?"
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Meta Saas Startup: A Dozen Top Stories from 2018
Dallas-based BuzzShift Acquired by Ivie & Associates
by | Nov 21, 2016
The move helps Flower Mound-based Ivie & Associates delve deeper into digital marketing.
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Advice Interactive Upping Mobile Tech Offerings With Acquisition
by | Sep 12, 2016
McKinney-based Advice Interactive Group recently announced it has acquired Scanther Mobile.
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Doug Platts
Technology Firm Dialexa Names New Marketing VP
by | Jun 15, 2016
Dallas-based Dialexa named a new addition to its leadership team Tuesday.
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