The Richards Group

Former TRG Creatives ‘Poke The Bear’ With New Branding Agency

by | Mar 13, 2023
Todd Tucker and Bill Milkereit both hail from TRG—formerly The Richards Group—and are responsible for some memorable advertising work in recent years, including spots for Chick-fil-A’s EAT MOR CHIKIN Cow campaign, The Home Depot, and Fruit of the Loom.
Dallas Agency Rebrands as REVEL8, Aims to ‘Turn Brands into Role Models’
by | Feb 16, 2022
Launched in 2016 as Strategy Farm, the agency is building on its global strategic consulting past by pairing it with creative ideas and executions as a "full-service idea agency."

With a former Richards Group creative group head now on board, REVEL8 aims to be a global thought leader for role model branding— because "business as usual is bad business," its CEO says.
The Richards Group Is Changing Its Name to TRG, Reports Ad Age
by | Jan 14, 2022
The move comes just weeks after the agency's 18-story Uptown Dallas headquarters building was sold to a New York firm and local investors. As Ad Age notes, the name change will further distance the agency from its founder Stan Richards, who stepped down in 2020 after making racially offensive remarks during a call about an agency ad.
A Cut Above, 11 Years in the Making: Dallas-Based Shavelogic Launches S5 Razor
by | Oct 1, 2020
After a decade-plus of R&D, more than 100 patents, and legal battles with Gillette, Shavelogic aims to be the new face of an $11B global shaving and razor market.

Look at Some Major Local Winners From AAF Dallas’ 2020 American Advertising Awards

by | Mar 18, 2020
Among the American Advertising Federation of Dallas' 2020 American Advertising Awards winners are The Richards Group, Toyota, SMU, and UNT. Check out some of the award-winning campaigns.
Innovative Spaces: The Richards Group’s Stairwell is the Heart of a ‘Beehive of Activity’
by | Mar 10, 2020
Communication and collaboration is the cultural core of the Dallas-based company of creatives.
urban air
DI People: Lantern Pharma, The Richards Group, and RKD Announce Leadership Moves
by | Dec 17, 2019
In this weekly roundup of executive and leadership moves by companies and organizations in North Texas, you'll also find news from Colonial Savings, Crawford & Co., Kubota, North Dallas Bank & Trust Co., Amy Stewart Law, and Communities Foundation of Texas.
The Richards Group Founder Stan Richards Names Glenn Dady His Successor
by | Dec 13, 2019
Dady will take over the day-to-day duties of managing the Dallas-based marketing agency, but Richards, who's the founder and creative director, says he's "not going anywhere."

Digital Fight Club Pulls No Punches in Sparring Over Tech

by | Aug 2, 2018
The rapid rise of new technology makes life easier, but there’s also concerns about disruption, security, obsolescence, and privacy. Tech experts argued their positions during Digital Dallas' annual event.
The Matter Metric
by | Jan 8, 2016
Finding a meaningful brand voice in the evolving digital landscape.