The Richards Group

Dallas College Receives $1M Job Training Grant From Texas Workforce Commission

by | Dec 7, 2023

A Skills Development Fund (SDF) grant award totaling $1,009,383 to Dallas College by the Texas Workforce Commission in partnership with Mint Dentistry, Kpost Company, Kpost Roofing, On-Target Supplies and Logistics, and The Richards Group was announced Thursday by Gov. Greg Abbott.

Dallas College will provide over 600 new and current workers with customized training in administration, project management, roofing, dental hygiene, material handling, and desktop support through the grant....

The Last Word: TRG’s Scott Luther on Why ‘Attention Metrics’ Drives Agency’s New Group
Two months ago, Dallas-based ad agency TRG launched its new "whole human" approach, with the slogan "To earn people's attention, we must pay attention to people." Now the agency aims to do that with a whole new Brand Performance Group based around human attention metrics.
Former TRG Creatives ‘Poke The Bear’ With New Branding Agency
by | Mar 13, 2023
Todd Tucker and Bill Milkereit both hail from TRG—formerly The Richards Group—and are responsible for some memorable advertising work in recent years, including spots for Chick-fil-A’s EAT MOR CHIKIN Cow campaign, The Home Depot, and Fruit of the Loom.
Dallas Agency Rebrands as REVEL8, Aims to ‘Turn Brands into Role Models’
by | Feb 16, 2022
Launched in 2016 as Strategy Farm, the agency is building on its global strategic consulting past by pairing it with creative ideas and executions as a "full-service idea agency."

With a former Richards Group creative group head now on board, REVEL8 aims to be a global thought leader for role model branding— because "business as usual is bad business," its CEO says.

A Cut Above, 11 Years in the Making: Dallas-Based Shavelogic Launches S5 Razor

by | Oct 1, 2020
After a decade-plus of R&D, more than 100 patents, and legal battles with Gillette, Shavelogic aims to be the new face of an $11B global shaving and razor market.
Look at Some Major Local Winners From AAF Dallas’ 2020 American Advertising Awards
by | Mar 18, 2020
Among the American Advertising Federation of Dallas' 2020 American Advertising Awards winners are The Richards Group, Toyota, SMU, and UNT. Check out some of the award-winning campaigns.
Innovative Spaces: The Richards Group’s Stairwell is the Heart of a ‘Beehive of Activity’
by | Mar 10, 2020
Communication and collaboration is the cultural core of the Dallas-based company of creatives.

The Richards Group Founder Stan Richards Names Glenn Dady His Successor

by | Dec 13, 2019
Dady will take over the day-to-day duties of managing the Dallas-based marketing agency, but Richards, who's the founder and creative director, says he's "not going anywhere."
Stan Richards
The Richards Group’s Stan Richards Inspires Educational Video Series at UT
by | Aug 30, 2018
"Stan Talks" will bring students lessons in advertising and PR from some of the industry's brightest.
Digital Fight Club Pulls No Punches in Sparring Over Tech
by | Aug 2, 2018
The rapid rise of new technology makes life easier, but there’s also concerns about disruption, security, obsolescence, and privacy. Tech experts argued their positions during Digital Dallas' annual event.
The Matter Metric
by | Jan 8, 2016
Finding a meaningful brand voice in the evolving digital landscape.