Frito Lay

JAS, a Dallas-Based Alcohol-Free Botanical Cocktails Startup, Named as a PepsiCo Greenhouse Accelerator Finalist

by | Jul 9, 2024
JAS is one of eight CPG and beverage brands startups selected for PepsiCo's Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. The five-month accelerator kicked off recently at Frito-Lay's HQ in Plano—and the winning startup will snag $100,000.
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The Last Word: The U.S. Army’s Douglas Bush on a Major New Artillery Shell Casings Plant in Mesquite
by | May 29, 2024
Last year, we told you about General Dynamics planning to open a major new artillery casings plant in the Mesquite 635 industrial park at LBJ Freeway at U.S. Highway 80 east of Dallas. Today the New York Times reported that the plant will soon be producing about 30,000 steel shell casings each month for 155-millimeter howitzers, nearly doubling the current U.S. manufacturing output. 
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The Last Word: Lars Williams on the First-Ever Doritos Nacho Cheese Spirit
by | Dec 15, 2023
Chip-loving spirit fans have spent their adult lives dividing their loyalties between bags of crunchy chips and bottles of spirited spirits—until now. This week, Plano-based Frito-Lay announced the launch of the first-ever Doritos Nacho Cheese spirit, in a collaboration with Copenhagen-based Empirical spirits. 
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Plano-Based Frito-Lay Launches ‘Crunch-Cancelling’ AI Tech for Chip-Chomping PC Gamers
by | Nov 1, 2023
The new noise-cancelling software solution—called Doritos Silent—"lets PC gamers enjoy their favorite chips without distracting other players," Frito-Lay says. An AI model was trained to recognize "more than 5,000 different crunch sounds" to help achieve the breakthrough.
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Cheetos Launches ‘World’s First Fingertip Sponsorship,’ Rolls Out Uplift Scholarships

by | Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
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Trailblazing Frito-Lay and Schneider Make History With First Third-Party Electric Truck Shipment for PepsiCo
by | Apr 13, 2023
The cross-industry partnership sets the stage for expanding low- or zero-emissions vehicle use in third-party transportation, revolutionizing the logistics industry.
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Frito-Lay and Quaker Debut Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation
by | Apr 4, 2023
Get ready for sustainable snacking—the PepsiCo companies are turning chip bags green, one package at a time. A first-of-its-kind Greenhouse Learning Center at Frito Lay's R&D headquarters in Plano aims for compostable packaging that never goes to waste.
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The Last Word: Breaking Bad’s Walter White Breaks Good in Super Bowl Spot from Plano-Based Frito-Lay

by | Feb 6, 2023
On the multi-Emmy-winning "Breaking Bad," Walter White and Jesse Pinkman become kingpins in the drug trade after White, a cancer-stricken high school chemistry teacher, cooks up something bad in a trailer in the desert. But what if he'd cooked up something good instead? That's the idea behind a new Super Bowl commercial from Plano-based Frito-Lay.
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The Last Word: Frito-Lay CMO Rachel Ferdinando Celebrated in Hip Hop Track
by | Jul 8, 2022
Ferdinando, who was feted in a Cannes Lion Award-winning song, was just named president of PepsiCo North America's Canadian food division.
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Fast-Growing ‘People Development’ Software Startup Relocates HQ as It Changes the Game in HR and Leadership Development
by | Jun 28, 2022
Leadr has tripled its revenue by focusing on employee engagement and performance as a natural outcome of developing the whole person.

There's "a real tiredness in the industry" around traditional performance management, says co-founder Chris Heaslip. His startup is on the vanguard of change in manager and employee relationships.
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Dallas Regional Chamber Launches Investment Recruitment Tool for Southern Dallas County
by | Mar 28, 2022
The website is a "growth tool" that highlights the communities, real estate, employers, and talent pool in Southern Dallas County with the aim of spurring investment and economic development in the region.
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Meet the Finalists: The Innovation Awards 2022, Presented by Dallas Innovates and D CEO

Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.
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Plano-Based Frito-Lay Invests in Its Manufacturing Sites, Hiring Nearly 15,000 Frontline Workers in 2021
by | Oct 7, 2021
The snack company says the hirings are enabling it to meet strong consumer demand—and are filling increased job openings due to Frito-Lay expansions, new go-to-market strategies, and backfilling vacant postings. The average pay for its supply chain employees is $22.48 an hour, with an opportunity in some roles to earn up to $43.32 an hour.
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Forces for Good: SMU Kicks Off $1.5B Fundraising Campaign, Southwest Airlines Launches Contest for Nonprofits, and Frito-Lay Provides Food to Students
by | Sep 17, 2021
You'll also read about the FC Dallas Foundation opening a soccer field for My Possibilities, Hari Mari partnering with St. Jude's, North Texas Food Bank Starts Its New $500M Campaign, and more organizations making a difference in Dallas-Fort Worth right now.
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Frito-Lay CMO Tells Brands to “Innovate or Die” With 10 Tips for Making Innovation Your Secret Weapon
by | Jul 15, 2021
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
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