Frito Lay

The Last Word: Lars Williams on the First-Ever Doritos Nacho Cheese Spirit

by | Dec 15, 2023
Chip-loving spirit fans have spent their adult lives dividing their loyalties between bags of crunchy chips and bottles of spirited spirits—until now. This week, Plano-based Frito-Lay announced the launch of the first-ever Doritos Nacho Cheese spirit, in a collaboration with Copenhagen-based Empirical spirits. 
Plano-Based Frito-Lay Launches ‘Crunch-Cancelling’ AI Tech for Chip-Chomping PC Gamers
by | Nov 1, 2023
The new noise-cancelling software solution—called Doritos Silent—"lets PC gamers enjoy their favorite chips without distracting other players," Frito-Lay says. An AI model was trained to recognize "more than 5,000 different crunch sounds" to help achieve the breakthrough.
Fritos and Floyd’s Offering 1,000 Free Mullet Haircuts in August
by | Aug 4, 2023
As the official snacks sponsor of the 2023 USA Mullet Championships, Plano-based Fritos is offering 1,000 free mullet haircuts on Fridays in August at Floyd's Barbershops across the U.S. See what brought the epic look and iconic snack together—and how you can book your mullet.
Cheetos Launches ‘World’s First Fingertip Sponsorship,’ Rolls Out Uplift Scholarships
by | Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.

Frito-Lay and Quaker Debut Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation

by | Apr 4, 2023
Get ready for sustainable snacking—the PepsiCo companies are turning chip bags green, one package at a time. A first-of-its-kind Greenhouse Learning Center at Frito Lay's R&D headquarters in Plano aims for compostable packaging that never goes to waste.
BAKED Lay’s and Subway Are Unleashing a Footlong Potato Chip
by | Mar 7, 2023
The annals of human achievement just got lengthier—by exactly 12 inches. Answering an urgent need that North Texans didn't even know they had, Plano-based Frito-Lay and Subway sandwich shops will debut a footlong BAKED Lay's potato chip on National Potato Chip Day, which is crunching its way toward you on Tuesday, March 14. But it's only happening at one Subway restaurant in Frisco. Here are all the crunchy details.
The Last Word: Breaking Bad’s Walter White Breaks Good in Super Bowl Spot from Plano-Based Frito-Lay
by | Feb 6, 2023
On the multi-Emmy-winning "Breaking Bad," Walter White and Jesse Pinkman become kingpins in the drug trade after White, a cancer-stricken high school chemistry teacher, cooks up something bad in a trailer in the desert. But what if he'd cooked up something good instead? That's the idea behind a new Super Bowl commercial from Plano-based Frito-Lay.

Fast-Growing ‘People Development’ Software Startup Relocates HQ as It Changes the Game in HR and Leadership Development

by | Jun 28, 2022
Leadr has tripled its revenue by focusing on employee engagement and performance as a natural outcome of developing the whole person.

There's "a real tiredness in the industry" around traditional performance management, says co-founder Chris Heaslip. His startup is on the vanguard of change in manager and employee relationships.
Dallas Regional Chamber Launches Investment Recruitment Tool for Southern Dallas County
by | Mar 28, 2022
The website is a "growth tool" that highlights the communities, real estate, employers, and talent pool in Southern Dallas County with the aim of spurring investment and economic development in the region.
PepsiCo Launches Its First Digital Hubs in Dallas and Barcelona
by | Oct 26, 2021
The hubs will create more than 500 data and digital jobs over the next three years in each of the two cities. It's the beginning of a network of collaboration to accelerate the way critical digital capabilities—AI, machine learning, and more—are developed and deployed.

The goal is innovation impact for how Pepsico's products are made, moved, sold, and delivered.
Meet the Finalists: The Innovation Awards 2022, Presented by Dallas Innovates and D CEO
Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.

Forces for Good: SMU Kicks Off $1.5B Fundraising Campaign, Southwest Airlines Launches Contest for Nonprofits, and Frito-Lay Provides Food to Students

by | Sep 17, 2021
You'll also read about the FC Dallas Foundation opening a soccer field for My Possibilities, Hari Mari partnering with St. Jude's, North Texas Food Bank Starts Its New $500M Campaign, and more organizations making a difference in Dallas-Fort Worth right now.
Frito-Lay CMO Tells Brands to “Innovate or Die” With 10 Tips for Making Innovation Your Secret Weapon
by | Jul 15, 2021
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
Snack Strong: Frito-Lay’s New $5M Doritos Campaign Is Amplifying the Voices of Black Founders and Creators
by | Jun 28, 2021
As part of Doritos' new SOLID BLACK initiative, seven Changemakers will each receive $50,000 and the chance to share their stories on all of the brand's public channels, which includes limited-edition chip bags. Doritos is also committing $100,000 to nonprofit civil rights organization National Urban League.
Plano-Based Founder of Purpose Tea Part of ‘Female Founder Finder’ Packaging Initiative by Frito-Lay Brand
by | Oct 28, 2020
Stacy’s Snacks, a Frito-Lay company, wants to help founders get recognition through its artful limited edition bags featuring a QR code directing customers to a geotargeted women-owned business directory.