“Rachel Ferdinando
Crisp like a Doritos
Flamin’ hot like a Cheetos
Suggestin’ recipes for Fritos…”

Rachel Ferdinando
CMO
Frito-Lay
.…as celebrated in the hip hop song “Crisp” from the Cannes Lion award-winning “A Song for Every CMO!”

Frito-Lay CMO Rachel Ferdinando is often ahead of the marketing curve. Last year, she told brands how to Innovate or Die. Now she’s being celebrated by a drop on the Cannes Lions Gold Award-winning track list “A Song for Every CMO!” from FCB New York and Spotify Advertising.

Ferdinando gave a shout-out on LinkedIn saying she was “honored to have represented Frito-Lay as part of this campaign to demonstrate the effectiveness of audio storytelling.” Her track “Crisp” can be played on Spotify, featuring lyrics like these:

Rachel Ferdinando
Engagin’ fans, buildin’ brand-os
Orange fingers on the Landos
‘Cuz she’s a super hands-on CMO.

When the voice of Gen Z cried, she detected
Traditional advertising they rejected
So she dug down and found the angle
With the team making magic triangle.

With a bachelor’s degree in chemistry,
She knows the formula for Frito-Lay plus you & me
equals “mmmm-mmm-mmm.”

It’s like fire and ice:
Combine iconic brands with purpose, make history.

Crowd sourcing content that’s flamin’ hot
Risk taker, matchmaker, cream of the crop
Queen of the Cool Ranch, yes she just don’t stop
Poppin’ jalapenos on a 3D-crunchy yacht.

A CMO swan song for the Frito-Lay exec

Ferdinando was recently named as president of PepsiCo Foods Canada as part of several leadership changes across Pepsico North American food and beverage divisions. There, Ferdinando will helm PFC’s human resources, finances, customer development, field sales, marketing, supply chain, IT, research and development, foodservice, and transformation, the company says. Ferdinando joined Pepsico five years ago, after working for Kimberly Clark Corp. and GlaxoSmithKline.

::::::

For other revealing quotes about what’s new and next in North Texas, check out Every Last Word.

Get on the list.
Dallas Innovates, every day.

R E A D N E X T

Frito-Lay CMO Tells Brands to "Innovate or Die" With 10 Tips for Making Innovation Your Secret Weapon
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
Lay's Uses 'Sacred' Cowboys Soil to Grow Spuds for Limited Edition Chips
As we get ready for Sunday's Cowboys-49ers playoff game, our photo gallery shows you the journey the hallowed Dallas Cowboys soil took to a potato farm in Dalhart, Texas—where NFL chip history was soon made.
Plano-Based Frito-Lay Invests in Its Manufacturing Sites, Hiring Nearly 15,000 Frontline Workers in 2021
The snack company says the hirings are enabling it to meet strong consumer demand—and are filling increased job openings due to Frito-Lay expansions, new go-to-market strategies, and backfilling vacant postings. The average pay for its supply chain employees is $22.48 an hour, with an opportunity in some roles to earn up to $43.32 an hour.
Stacy's Pita Chips Partners with Reese Witherspoon to Amplify Female Founders and Announces the 2021 Stacy's Rise Project Finalists
Oscar-winning actress and producer Witherspoon and the media company she founded, Hello Sunshine, will work with Plano-based Stacy's Pita Chips to help support the visibility and success of female founders. Stacy's is also growing its Rise Project legacy by launching FoundedByHer.org, a nationwide directory of female business founders.
Forces for Good: SMU Kicks Off $1.5B Fundraising Campaign, Southwest Airlines Launches Contest for Nonprofits, and Frito-Lay Provides Food to Students
You'll also read about the FC Dallas Foundation opening a soccer field for My Possibilities, Hari Mari partnering with St. Jude's, North Texas Food Bank Starts Its New $500M Campaign, and more organizations making a difference in Dallas-Fort Worth right now.