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avocados from mexico
Avocados From Mexico features actress Anna Faris in its 2023 Super Bowl spot, produced by the Dallas-based LERMA/ Agency. [Photo: AFM]
Dallas’ LERMA/ Agency Produced 3 Commercials for This Year’s Super Bowl
by Dallas Innovates | Staff Report | Feb 1, 2023
It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced.
According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
by Lance Murray |
Jan 19, 2023
As you'd expect, the PANTONE color emulates the tones you see when you cut into a perfectly ripe avocado. The company has timed the color release and its home and kitchen accessories launch ahead of this year's Super Bowl. The company's "multisensory" marketing strategy also includes a new Sonic DNA audio identity.
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by Dallas Innovates | Staff Report |
Oct 26, 2021
Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.
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How Avocados From Mexico Is Breaking the Produce Mold to Keep Up With the Superfruit’s Industry Boom
by Bella Pinera |
Jul 21, 2021
After closing a record fiscal year of 2.4 billion pounds of avocados imported, Avocados from Mexico CEO and President Alvaro Luque talks company culture, investing in innovation, and how to reinvent marketing for produce by focusing on the "triangle of power."
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[Image: Courtesy AvoEatery]
Avocados From Mexico’s New Restaurant Comes With an Innovation Incubator
by Kathryn Chavez | Mar 4, 2020
Texas is one of the largest state beneficiaries from the economic activity generated by avocado imports—the small, package-less fruit contributed $3.4 billion to the U.S. GDP in 2017 alone. And through the brand's new "living lab,” it hopes to expand its impressive penetration in the market—and reinvent every established marketing rule along the way.
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by Brandon Call |
Feb 25, 2020
After a record-breaking year with more than 2 billion pounds of imported avocados, the Irving-headquartered company shows no signs of stopping. We caught up with President and CEO Alvaro Luque to see how Avocados From Mexico keeps innovating, and what's coming up next.
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by Lance Murray |
Dec 10, 2019
In this weekly roundup of executive and leadership moves by companies and organizations in North Texas, you’ll also find news from Perot Museum of Nature and Science, Partnership With Native Americans, Avocados From Mexico, Venture Metals, Tuesday Morning, United Way of Metropolitan Dallas, Parks for Downtown Dallas, and Sandler Law Group.
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by Alex Edwards |
Jan 23, 2019
In anticipation of its Super Bowl advertisement with Kristin Chenoweth, Irving-headquartered Avocados From Mexico has created a multi-experience interactive platform with a feature that uses AI to match users with adoptable local dogs.
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