Avocados From Mexico Announces PANTONE Color, Home Accessories Line, Multisensory Experience

As you'd expect, the PANTONE color emulates the tones you see when you cut into a perfectly ripe avocado. The company has timed the color release and its home and kitchen accessories launch ahead of this year's Super Bowl. The company's "multisensory" marketing strategy also includes a new Sonic DNA audio identity.

Irving-based Avocados From Mexico has released a brand color in collaboration with the PANTONE Color Institute and launched the Avocado Glow Collection, a one-of-a-kind home and kitchen accessories line inspired by the new color.

As you expect, the color emulates the tones you see when you cut into a perfectly ripe avocado. The company has timed the color release and accessories launch ahead of the NFL’s Super Bowl, set for February 12.

Alvarro Luque

“Avocados From Mexico makes everything better and what’s better than a color with unmistakable energy you can feel and taste,” Avocados From Mexico President and CEO Alvaro Luque said in a statement. “The Big Game remains the number one occasion where avocados and guacamole are served and prepared, and this collection will spark goodness for those looking to enjoy their Big Game spreads in style!”

Creamy yellow color mimics avocado center

Avocados From Mexico said its multisensory marketing strategy includes the new PANTONE color and the brand’s Sonic DNA, a unique audio identity that serves as a new dimension of the brand. Both allow consumers to connect with the company in new ways through sight and sound.

“With its distinctive yellow-green glow, the Avocados From Mexico brand color instantly brings to mind the creamy avocado fruit native to Mexico. With its combination of a creamy yellow center, framed by an earthy green, it tells a story of the delicious flavor and the natural freshness of a heart-healthy ingredient,” Laurie Pressman, vice president, PANTONE Color Institute, said in a statement. “It represents a brand that aims to make everything better; one that invites you to join a joyful celebration and to live life to its fullest with the vibrancy inspired by the traditional spirit of Mexicanity.’

Avocado Glow Collection releases just in time for the Super Bowl

AFM said that the Avocado Glow Collection will give your home “the ultimate glow, perfect for hosting Big Game viewing parties for football and avocado fans alike.”

It said the curated line includes seven entertaining and décor essentials inspired by the Avocados From Mexico PANTONE color including a throw pillow, wallpaper, apron, oven mitts, coasters, a serving tray and—naturally—a guacamole bowl.

Fans can visit its website for a chance to win an Avocado Glow Collection.

A multisensory marketing strategy

The company said that it is launching its multisensory marketing strategy to engage the senses and provide a personalized experience that connects consumers with the brand.

“Brands are like people; they have multiple dimensions. Multisensory marketing gives us the opportunity to engage with avocado fans by sharing the essence of our brand in new, unexpected layers,” Avocados From Mexico Vice President of Marketing and Innovation Ivonne Kinser said in a statement. “Through leveraging multiple visual, auditory, and digital tools, we are able to provide consumers with unique opportunities to connect more deeply with the AFM brand.”