It’s a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year’s big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced.
According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said “Action!” for a 30-second and a 60-second spot for “He Gets Us,” a Christian ad campaign funded by what Christianity Today calls “a small group of wealthy anonymous families.”
“For the first time, as an agency, we were in an amazing place to go to the companies and ask for them to give us a shot,” CEO Pedro Lerma told the DBJ.
The 2022 gold-winning AdAge Small Agency of the Year, LERMA/’s clients also include brands like The Salvation Army, Interstate Batteries, Lifeway, Yuengling, and The Home Depot.
So what will happen in the spots?
Lerma didn’t want to give too much away.
As to Avocados from Mexico—for which Lerma has served as digital and social media agency the last eight years—Lerma gave the DBJ a tempting teaser: “All I can say is we are putting naked people on the Super Bowl.” (The spot stars comedic actress Anna Faris as part of what AFM calls a “perfectly ripe” campaign. You can see a teaser for the spot here.)
And as for the He Gets Us spots, Lerma told the DBJ, “All I can share with you is the premise: the third way. Both TV spots are rooted in this idea. In any of the problems we deal with today, there is a third way. This was a perfect opportunity to tell more of that story.”
LERMA/ recently doubled its footprint in Dallas’ West End
In December, the branding and creative advertising agency dedicated to “channeling creativity for good” announced that it was doubling its footprint in downtown Dallas’ West End district. LERMA/’s footprint at The Luminary building (above) expanded from 27,959 square feet to 55,918 square feet in one year.
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