A new luxury premium golf resort is coming to Frisco with a host of unique features for avid golfers—who won’t even have to leave their suites to launch balls.
The Bays Golf Experience and Suites will feature private hitting bays inside individual suites, four stories of “top-tier” golf entertainment, the “largest television in North Texas,” the most advanced TaylorMade golf technology, custom club fittings, and more.
Developers said that for the first time, Frisco residents and global executives will have an amenity-rich destination for both themselves and their golf-enthusiast clients. The 18-acre resort is slated to open in spring 2025 with views of the PGA of America headquarters next door.
“Imagine being able to watch your own set of TaylorMade custom clubs expertly made right before your eyes,” James Meese, the CEO and investor behind The Bays, said in a statement. “With the TaylorMade Bays experience, we are offering world-class hospitality to golf enthusiasts who live and work here and for those willing to travel for the very best.”
Luxury golf experience in a LEED-certified building
The resort will feature 24 suites with private hitting bays on each balcony. It plans to draw inspiration from iconic golf courses such as Pebble Beach, St. Andrews, and Palm Springs.
The Bays will feature the most expansive bar in North Texas, developers said, showcasing a 100-foot television screen surrounded by ring-style seating on three levels.
The developers aim to distinguish the Bays’ sustainability by building a LEED-certified building.
“There’s nothing like this in the world and my partners and I are ecstatic to bring this must-see destination to life in Frisco,” Meese said.
When visitors arrive at the resort, they will be transported into “a TaylorMade golfer’s paradise,” the developers said, with the opportunity to play across deluxe golf hitting bays and a 25,000-square-foot putting green and chipping area.
The chipping area will feature an extensive walk-up bar, “providing the perfect setting for honing putting skills and enjoying a relaxing day on the green.” Guests will also be able to work on their golf game with help from “precise ball-tracking software.”
TaylorMade to offer custom clubs crafted on site
In partnership with TaylorMade, The Bays said it will provide one of the top premium custom fitting experiences in the industry.
TaylorMade certified fitting experts will provide personalized services, meticulously crafting custom clubs right before customers’ eyes.
“TaylorMade is thrilled to build out a new custom fitting center at The Bays in Frisco,” David Abeles, president and CEO of TaylorMade, said in a statement. “We look forward to welcoming players from around the world and helping them improve their game with the most advanced and innovative products TaylorMade offers.”
The Bays said that founding memberships will be by invitation only. Members can enjoy PGA Frisco tee times, a rooftop pool, concierge services, and professional golf instruction, The Bays added.
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