Briggs Freeman Sotheby’s Adds Relocation Veteran as Director

The Dallas-Fort Worth brokerage said that Janna Edgar brings 20-plus years of experience and success in relocation services and strategies to her role as director of global relocation and referral services.

Veteran relocation executive Janna Edgar, CRP, has been appointed director of global relocation and referral services by Briggs Freeman Sotheby’s International Realty, a luxury brokerage in Dallas and Fort Worth.

The brokerage said that Edgar brings 20-plus years of experience and success in relocation services and strategies to the vital role.

Briggs Freeman Sotheby’s International Realty was founded in 1960 in Dallas and specializes in fine homes, high-rises, ranches, and land. Edgar will lead the firm’s relocation, referral and lead-management initiatives.

The brokerage said for its agents, which number nearly 400 across North Texas, Edgar will foster connections with other Sotheby’s International Realty agents around the world and lead the firm’s agent-training program for CRP certification.

Regarding lead generation, Edgar will oversee the capturing and qualifying of current leads, further develop the brokerage’s new AI-powered chatbot, and create new strategies for future leads, the company said.

Before joining Briggs Freeman Sotheby’s, Edgar most recently was the senior manager of real estate at Odyssey Relocation Management in California. Her responsibilities there included overseeing all real estate programs for Odyssey’s clients, with a focus on risk mitigation and program compliance. Edgar also managed Odyssey’s global broker network and oversaw the daily activities of Odyssey’s relocation consultants, where she encouraged a culture of professionalism and service excellence.

Prior to Edgar’s relocation career, she was a full-time agent, which provides her with unique and invaluable insights into the needs of relocating employees, Briggs Freeman said.

Briggs Freeman is part of the $53 billion Peerage Realty Partners family, the world’s largest strategic investor in Sotheby’s International Realty affiliates, and a longtime affiliate of the $143 billion Sotheby’s International Realty network of more than 26,500 agents in 1,115 offices across 84 countries and territories.

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