PGA of America

Next Chapter: University of North Texas President Neal Smatresk Announces Plans to Step Down

by | Feb 6, 2024
Neal Smatresk's decade at UNT sparked big changes and growth, boosting its standing in academics and research. From "record-breaking enrollment" to "making UNT the highest-ranked Tier One institution in the North Texas region," his tenure marks transformation across multiple fronts.
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‘Future of Golf’: PGA of America, T-Mobile Partner on 5G Wireless Innovation
by | Nov 6, 2023
A new 5G hybrid network at PGA of America's Frisco HQ aims to boost golf coaching with enhanced analytics and AR-enabled visual aids. Also coming to the HQ: a "broadcasting and content innovation hub" that could change how millions see the game, from 5G-connected POV drones to small 5G cameras spread all over a course. "I think each year you'll see innovations coming that just bring you closer to the action," PGA of America Chief Commercial Officer Jeff Price tells Dallas Innovates.
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Swing from Your Suite: TaylorMade To Partner on 18-Acre Frisco Resort Featuring Private Golf Hitting Bays
by | Aug 10, 2023
Slated to open in spring 2025 next to the PGA of America HQ in Frisco, The Bays Golf Experience and Suites will feature private hitting bays inside individual suites, four stories of "top-tier" golf entertainment, the "largest television in North Texas," the most advanced TaylorMade golf technology, custom club fittings, and more. (Did we mention the waterfalls?)
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All Teed Up: Ribbon Cut on $520M Omni PGA Frisco Resort
by | May 2, 2023
A year after the PGA of America opened its new headquarters a few steps away, the Omni PGA Frisco Resort opened today with a ribbon-cutting ceremony featuring Gov. Greg Abbott. The resort offers 500 guests rooms plus suites, two new 18-hole championship courses, a lighted par-3 short course, a full-service Mokara Spa, a Lounge by Topgolf, 13 restaurant and bar offerings, and more.
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PGA of America Taps Former Topgolf Exec as its New Chief Operations Officer

by | Feb 9, 2023
Kessler brings experience in "off-course golf" to the PGA from his years as COO of Dallas-based Topgolf. That's important, PGA of America CEO Seth Waugh says: "For the first time in history there are now more off-course golfers than on-course, so his track record of innovation and growth has never been more relevant or welcome." Kessler most recently served as CEO of Dallas' Buff City Soap.
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PGA President Jim Richerson and PGA of America CEO Seth Waugh on stage at the Welcome Home Celebration at PGA Frisco.
PHOTOS: PGA of America Tees Up the Future of Golf in Frisco
Four years in the making, the Home of PGA of America opened its doors for a "Welcome Home Celebration" on Monday. The state-of-the-art building at PGA Frisco is a symbol of the future of the organization and the game of golf.
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Innovative Spaces: PGA of America Unveils Its New $33.5M Headquarters in Frisco
by | Aug 23, 2022
If you think it's just an office building, better tee up another ball. The new PGA of America headquarters aims to be a "first-of-its-kind" golf laboratory and a destination for the future of golf, with indoor training facilities, driving range simulators, state-of-the-art education facilities, a video studio, and more. Take a look inside.

The new HQ is just part of the new 660-acre PGA Frisco campus. Two championship golf courses, a new 510-room Omni Resort, a performance center, and other attractions are expected to drive $2.5 billion in economic impact over the next 20 years.
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Follow the Money: BILT Gets $1.7M Air Force Grant for 3D Instructions App, PGA of America Invests in Golf Innovation, and More
by | Jul 25, 2022
Plus, Fort Worth's Harvest Returns raises new fund; new Ryan acquisition makes 2022 its most active M&A year; OpTic Gaming acquires Dallas chatbot startup; Dallas legal education firm boosts digital content library; and Fort Worth's Novaria Group acquires firm with giant aerospace clients.
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DI People: PGA of America, The DEC Network, Blackshaw Partners, Exela Technologies, And More Make Leadership Moves

by | Jun 17, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Avodah, Skylark Equity Partners, Stream Realty Partners, Sesami Cash Management Technologies, and others.
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From the Ground Up: Three Firms Take New Leases at the Crescent, Chick-fil-A Plans New Distribution Center in Dallas County, Plus More
by | Feb 15, 2022
Here's what's new and next in North Texas real estate, from ground-up developments to company moves and expansions.
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Complexity Gaming
Freakonomics Does Dallas, Part 2: Why Frisco is Dallas’ ‘Frenemy’
by | Jan 27, 2022
Last week, Freakonomics Radio host Stephen Dubner asked "Why Is Everyone Moving to Dallas?" In part two of his podcast this week, he looks north to Frisco, learns why it's Dallas' "frenemy," and asks a big question: Is Frisco the future of the American city?
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Two Celebrated Golf Course Architects Are Turning a Frisco Landscape into PGA Masterpieces
by | Oct 27, 2021
Part of PGA Frisco's $500M+ "Silicon Valley of Golf," the championship-level courses will feature an East Course designed by Gil Hanse that's primed for marquee PGA tournaments. The West Course, designed by Beau Welling, is destined for smaller tournaments, PGA of America members, and everyday public duffers.
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PGA

PGA’s Relocation to Frisco Wins Top Award from Texas Business Network

by | Oct 3, 2019
YTexas has named the new PGA of America headquarters in Frisco—which has been called the "Silicon Valley of Golf"—as this year's big gamechanging move.
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Sherwin-Williams is Searching for a New Global HQ and R&D Location. Dallas-Fort Worth Might be a Contender
by | Sep 16, 2019
The company could leave Cleveland as it explores options to accelerate productivity and efficiency, enhance technology and innovation, enable greater collaboration, and support recruitment and retention.
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PGA
PGA Creating ‘Silicon Valley of Golf’ with New Headquarters in Frisco
by | Apr 23, 2019
The facility, which will have an innovation lab, educational facilities, and two championship golf courses among its amenities, will elevate the game to new heights, CEO Seth Waugh says.
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Karahan
Headquarter of Headquarters: How Fehmi Karahan Turned Ross Perot Sr.’s Vision into a Reality
by | Apr 18, 2019
Legacy West in Plano has become home to the U.S. headquarters of Toyota Motor North America, and regional campuses for Liberty Mutual, JPMorgan Chase, FedEx Office, and others.
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