Universal Parks & Resorts wants to capture a whole new generation of fans—and it plans to do that right here in North Texas with a “one-of-a-kind” theme park in Frisco.
Calling the planned park “unlike any other in the world,” Universal is designing it specifically for families with young children. The new park concept—set in a “lush green landscape featuring immersive themed lands”—will bring well-known Universal characters and stories to life “in ways that will wow even the youngest theme park goers,” the company said.
Adjacent themed hotel also planned
The company recently purchased 97 acres of land east of the Dallas North Tollway and north of Panther Creek Parkway in Frisco. The parcel will provide room for the new “regional” sized park, an adjacent themed hotel, and future expansion. While the park will be smaller in size than the company’s other larger theme parks, Universal says it will “carry the same quality.”
From interactive shows to character meet-and-greets
The new Frisco park will be “full of family-friendly attractions, interactive and playful shows, character meet-and-greets, unique merchandise, and fun food and beverage venues,” the company said. The park and its surrounding area will have “a completely different look, feel, and scale than Universal’s existing parks—and will appeal to a new audience for the brand.”
Why North Texas is ‘the perfect place’ for the park
Page Thompson, president of new ventures for Universal Parks & Resorts, called North Texas “perfect” for the new park.
“We’re excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” Thompson said in a statement. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
Frisco Mayor Jeff Cheney noted that Frisco is “one of the fastest-growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family.”
He ticked off the reasons why the new park is great news for his city.
“This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors,” Cheney said in the statement.
More details about the park will be revealed over time, the company said. The schedule for start of construction and a projected opening date have yet to be released.
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