Universal Parks & Resorts Is Planning a ‘One-of-a-Kind’ Kids Theme Park in Frisco

Universal Parks & Resorts is planning a new theme park concept "unlike any other in the world"—and it aims to build it right here in North Texas. The proposed park will be sited within 97 acres of land Universal recently purchased in Frisco, and will target "a whole new generation of fans" on a more intimate scale than larger Universal parks.

An adjacent themed hotel will be also be part of Frisco's newest attraction.

Universal Parks & Resorts wants to capture a whole new generation of fans—and it plans to do that right here in North Texas with a “one-of-a-kind” theme park in Frisco.

Calling the planned park “unlike any other in the world,” Universal is designing it specifically for families with young children. The new park concept—set in a “lush green landscape featuring immersive themed lands”—will bring well-known Universal characters and stories to life “in ways that will wow even the youngest theme park goers,” the company said.

Adjacent themed hotel also planned

The company recently purchased 97 acres of land east of the Dallas North Tollway and north of Panther Creek Parkway in Frisco. The parcel will provide room for the new “regional” sized park, an adjacent themed hotel, and future expansion. While the park will be smaller in size than the company’s other larger theme parks, Universal says it will “carry the same quality.”

From interactive shows to character meet-and-greets

The new Frisco park will be “full of family-friendly attractions, interactive and playful shows, character meet-and-greets, unique merchandise, and fun food and beverage venues,” the company said. The park and its surrounding area will have “a completely different look, feel, and scale than Universal’s existing parks—and will appeal to a new audience for the brand.”

Why North Texas is ‘the perfect place’ for the park

Page Thompson, president of new ventures for Universal Parks & Resorts, called North Texas “perfect” for the new park.

“We’re excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” Thompson said in a statement. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.” 

Frisco Mayor Jeff Cheney noted that Frisco is “one of the fastest-growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family.”

He ticked off the reasons why the new park is great news for his city.

“This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors,” Cheney said in the statement.

More details about the park will be revealed over time, the company said. The schedule for start of construction and a projected opening date have yet to be released. 

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.


R E A D   N E X T

  • Kaleidoscope Park—under construction now near the Dallas North Tollway and Warren Parkway in Frisco's HALL Park development—will feature a performance pavilion, shaded promenades, Wi-Fi-equipped "technology terraces," and a permanent art installation by fabric artist Janet Echelman constructed of "atomized water particles" and an engineered fiber that's 15 times stronger than steel. Executive director Dr. Scott Stewart says the park "will be a community park in the truest sense of the word," offering "a free, open, and accessible public space to enjoy, create, and inspire."

  • Carpenter Park, a 5.7-acre space that runs along I-345 near Deep Ellum on the eastern edge of downtown "will distinguish our center city for decades to come," said the chairman of Parks for Downtown Dallas when construction kicked off in 2020. The vision is now a reality. See inside the park with our first-look photo tour.

  • Dallas' Lyda Hill has been named one of five recipients of the 2022 Carnegie Medal of Philanthropy. She shares the philanthropic spotlight with four other "forces for positive change," including country music legend Dolly Parton. An early donor of the research that led to the Moderna COVID-19 vaccine, Hill believes that "science is the answer"—and has chosen to donate the entirety of her estate to philanthropy and scientific research. 

  • Slated to break ground next year, Firefly Park will add "a significantly different, cool vibe to Frisco," says the city's mayor. Developer Kyle Wilks of Wilks Development hired Amsterdam-based UNStudio to develop the master plan in collaboration with Sasaki Associates. That European influence is showing up in the 230-acre project's walkable, park-laden layout—and in the architecture's future-forward look. The Dream Hotel will be designed with hints of the region, with a design philosophy “both surreal and contemporarily chic."

  • Last Thursday, Water Cooler tenant leadership teams and boards gathered together at Pegasus Park and were surprised with more than $200,000 in prizes to support the missions of their nonprofit organizations. Water Cooler is the community of nonprofit and social impact tenants at Pegasus Park in Dallas. Its members receive subsidized rent offering(s), access to philanthropic funds for furniture and infrastructure, and free or low-cost amenities and services designed to accelerate their respective missions, according to its website. Water Cooler at Pegasus Park is sponsored by Lyda Hill Philanthropies in partnership with J. Small Investments. Special guest speakers at the…