Sabre Acquires E-Commerce Provider Techsembly to Expand, Accelerate its Hospitality Retailing Solutions

Sabre said the agreement will accelerate its vision to provide unlimited capabilities for retailing in hospitality, allowing hoteliers to sell anything across channels.

Sabre Corp., the Southlake-based provider of software and technology for the travel industry, has acquired Techsembly, a U.K.-based hospitality e-commerce provider.

No financial details of the transaction were released.

“Sabre’s agreement with Techsembly reaffirms our position as a leading global hotel commerce and distribution platform in the hospitality industry,” Sabre Hospitality President Scott Wilson said in a statement. “Not only will this acquisition accelerate our product roadmap via Techsembly’s marketplace and gift card capabilities, but it also enables us to come together and offer the most robust and effective suite of integrated retailing solutions designed to meet the retailing needs of today’s modern hoteliers.”

Revenue streams beyond the room

Techsembly offers a fully automated e-commerce solution enabling global hotels to manage multiple online property stores, products, and logistics on one centralized platform, Sabre said. In addition to its marketplace, Techsembly is a leader in the gift card business for hoteliers, offering highly advanced and configurable capabilities in terms of selling and fulfillment of gift cards.

Sabre Hospitality said its SynXis Retail Studio allows hoteliers to sell an unlimited number of products and services with room reservations, helping to create more revenue streams beyond the room, improve their brand, and increase guest satisfaction.

By combining Techsembly’s e-commerce marketplace and gift card capabilities with SynXis Retail Studio, Sabre said it will create a single destination that offers an unlimited number of product types at all stages of the guest journey. That will replace the need for hoteliers to manage multiple sites and provide a seamless guest experience while boosting revenue, Sabre said.

Increasing global reach

“We built Techsembly based on a deep commitment to service, innovation and delivering proven results to help our customers increase revenue beyond traditional room sales. Joining Sabre will allow us to expand and offer game-changing technology and increase our reach to more customers around the world,” Amy Read, co-founder and CEO of Techsembly, said in a statement. “We look forward to bringing our knowledgeable team and deep understanding of global e-commerce technology, luxury brands, the digital customer experience as well as pricing and payments to Sabre Hospitality.”

As part of the transaction, Sabre will welcome Techsembly’s e-commerce experts and developers to the company.

Based in the United Kingdom with offices in Singapore and Hong Kong, Techsembly has a growing customer base and a strong presence within the luxury hotel segment, Sabre said.

Sabre Hospitality said its long-term strategy is to be the leading global hotel commerce and distribution platform in the industry and is a critical component of Sabre’s vision to be held as the premier global technology platform in travel.

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