Jerry Jones, John Goff Acquire Esports Giant Complexity Gaming

The esports operation will relocate to The Star in Frisco, where construction will begin on a headquarters and training facility for Complexity Gaming.

Complexity Gaming

Fort Worth-based real estate magnate John Goff and Dallas Cowboys owner Jerry Jones’ family have entered the global esports arena by acquiring Complexity Gaming, one the nation’s top esports organizations.

Complexity Gaming will relocate its operations from Georgia to The Star, the Cowboy’s world headquarters in Frisco, where construction will begin on a state-of-the-art operations center and global headquarters including offices, production studios, and training facilities.

Complexity was founded in 2003 and has been a major player in the esports industry, having won 130 championships in 26 different competitive titles, according to a release. It was owned by industry veterans Jason Lake and Jason Bass.

“The growth in professional gaming is incredibly significant.”
Jerry Jones

“The growth in professional gaming is incredibly significant,” Jones said in the release. “We are proud to be stepping into this space with John Goff and an industry icon in Jason Lake.”

Jones said: “Between our stadiums, our personnel, and our experience and knowledge of professional sports, the synergies here are endless and I’m confident our resources will continue the growth of Complexity for years to come.”

Goff, chairman of Goff Capital and Crescent Real Estate also cited the industry’s growth.

“Esports are a $700 million industry growing over 40 percent annually for the foreseeable future with viewership numbers surpassing many major, traditional sports.” Goff said.

Lake said he’s excited about moving the operations to Texas.

“Dreams do come true,” Lake said. “Everyone at Complexity is eager to relocate to the great state of Texas and continue building our gaming legacy alongside such unparalleled partners.”

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