The Star

American Flag Football’s Inaugural 2024 Season To Feature Big Games in North Texas, Including the Championship

by | Oct 24, 2023
Launching with four teams in Dallas, Las Vegas, Boston, and Nashville, the New York-based American Flag Football League will cap off its inaugural season with a championship game at Ford Center at The Star in Frisco.
HALL Park Adding Autograph Collection Hotel to Frisco Development
by | Mar 27, 2023
Already under construction, The HALL Park Hotel, Autograph Collection, is part of the first phase of HALL Park’s $7 billion new masterplan that's transforming the development from a singular office focus into a dynamic, live-work-play community. Across from the hotel, a 19-story luxury apartment tower, The Monarch, is slated to open in Q4.
Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]
Wells Fargo Advisors Is Leasing an Office in the Newest High Rise at The Star in Frisco
by | Feb 8, 2023
A California-based Wells Fargo subsidiary, Wells Fargo Advisors, is leasing an 18,603-square-foot office in the newest high-rise at The Star development in Frisco. According to a report by Steve Brown in the Dallas Morning News, Wells Fargo plans to start work in March on its offices at 17 Cowboys Way in the $1.5 billion development, with work slated to be completed by the fall.
Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]
Online Protection Provider McAfee Announces Regional HQ at The Star in Frisco
by | Jan 23, 2023
McAfee is the latest corporate addition to the city. The company said it is committed to partnering with the community, local students, and local tech startups to expand awareness around STEM through programs such as McAfee’s Online Safety Program for Kids.
Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]

Comerica Bank Is Building a New Business and Innovation Hub at The Star in Frisco

by | Sep 14, 2022
The hub—slated to open in late 2023 or early 2024—will house around 300 employees and offer "cross-functional collaboration" opportunities. From a balcony with views to an innovation center and tech genius bar, Comerica says the Frisco hub will complement its downtown Dallas headquarters. Extending Comerica's footprint to "one of the most desirable locations for business and innovation in the U.S." positions the bank for future success, says a Comerica EVP.
HALL Park is expanding in Frisco, Texas.
Hall Group Begins Work on a $7B Reimagining of Frisco’s Hall Park
by | Oct 28, 2021
The redevelopment will include a new 16-story office tower, a 19-story apartment building, a 154-room boutique hotel, and a food hall—all with views of a new community park. Phase 1 has already begun: an initial $500M mixed-used project located across Warren Parkway from The Dallas Cowboys' Star development.
Eye on the Future: Planned Developments Keep DFW On the Forefront of Industry and Livability
Pandemic or no, commercial real estate developers are forging ahead on plans that ensure Dallas-Fort Worth will remain an innovative, forward-thinking place for generations to come.
Formation Dallas Cowboys
Look Inside: Coworking the ‘Cowboys Way’
by | Jul 31, 2019
Not everyone can have the same business address as the Dallas Cowboys and Jerry Jones. But at Formation, the newly opened coworking experience at The Star in Frisco on Cowboys Way, now you can. Take our photo tour of the space.

Society Honors Frisco’s 4 Traffic Data Programs

by | Jan 29, 2018
The Texas Chapter of the Intelligent Transportation Society of America recently honored Frisco for its traffic data programs.
Complexity Gaming
Jerry Jones, John Goff Acquire Esports Giant Complexity Gaming
by | Nov 6, 2017
The esports operation will relocate to The Star in Frisco, where construction will begin on a headquarters and training facility for Complexity Gaming.
Lincoln, Tesla Meet Customers Where They ‘Live, Work, & Dine’
by | Jan 17, 2017
Lincoln will open its second experience center at The Star in Frisco complete with 3D modeling and an immersive sound system.
3 Things: New App is ‘Hole-in-one’ For Golfers, Golf Courses
by | Aug 12, 2016
A new app designed for golfers delivers food and supplies straight to their cart.