The Star

Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]

Online Protection Provider McAfee Announces Regional HQ at The Star in Frisco

by | Jan 23, 2023
McAfee is the latest corporate addition to the city. The company said it is committed to partnering with the community, local students, and local tech startups to expand awareness around STEM through programs such as McAfee’s Online Safety Program for Kids.
Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]
Comerica Bank Is Building a New Business and Innovation Hub at The Star in Frisco
by | Sep 14, 2022
The hub—slated to open in late 2023 or early 2024—will house around 300 employees and offer "cross-functional collaboration" opportunities. From a balcony with views to an innovation center and tech genius bar, Comerica says the Frisco hub will complement its downtown Dallas headquarters. Extending Comerica's footprint to "one of the most desirable locations for business and innovation in the U.S." positions the bank for future success, says a Comerica EVP.
HALL Park is expanding in Frisco, Texas.
Hall Group Begins Work on a $7B Reimagining of Frisco’s Hall Park
by | Oct 28, 2021
The redevelopment will include a new 16-story office tower, a 19-story apartment building, a 154-room boutique hotel, and a food hall—all with views of a new community park. Phase 1 has already begun: an initial $500M mixed-used project located across Warren Parkway from The Dallas Cowboys' Star development.
Formation Dallas Cowboys

Look Inside: Coworking the ‘Cowboys Way’

by | Jul 31, 2019
Not everyone can have the same business address as the Dallas Cowboys and Jerry Jones. But at Formation, the newly opened coworking experience at The Star in Frisco on Cowboys Way, now you can. Take our photo tour of the space.
Strategic Partnerships Roll Out in Advance of Complexity Gaming’s New Esports HQ: The GameStop Performance Center
by | May 17, 2019
Dallas' Complexity Gaming has a new headquarters at The Star in Frisco. Leading up to the grand opening next week, Complexity has announced a string of partnerships—with GameStop, Mamba Sports Academy, HyperX, and MillerCoors—and a brand overhaul to better align with the Dallas Cowboys.
Society Honors Frisco’s 4 Traffic Data Programs
by | Jan 29, 2018
The Texas Chapter of the Intelligent Transportation Society of America recently honored Frisco for its traffic data programs.
Complexity Gaming
Jerry Jones, John Goff Acquire Esports Giant Complexity Gaming
by | Nov 6, 2017
The esports operation will relocate to The Star in Frisco, where construction will begin on a headquarters and training facility for Complexity Gaming.

3 Things: New App is ‘Hole-in-one’ For Golfers, Golf Courses

by | Aug 12, 2016
A new app designed for golfers delivers food and supplies straight to their cart.
3 Things: World’s Most-Valuable Team? How ‘Bout Them Cowboys!
by | Jul 13, 2016
Even without a Super Bowl win since 1995, Jerry Jones' team has generated massive revenue and is building an impressive new home in Frisco.