HALL Park will be home to the first Autograph Collection Hotels property in Frisco, adding to the picturesque development’s reimagined future.

Already under construction on Dallas North Tollway, The HALL Park Hotel, Autograph Collection, is part of the first phase of HALL Park’s $7 billion new masterplan that’s transforming the development from a singular office focus into a dynamic, live-work-play community.

“Our partnership with Autograph Collection Hotels provides the opportunity to deliver a one-of-a-kind property to the residents and visitors of Frisco that will include a museum-quality art collection and world-class food and wine offerings,” Craig Hall, chairman and CEO of HALL Group, said in a statement. “Framed by views of the art-filled Kaleidoscope Park, which is currently underway, hotel guests will be able to experience Frisco not only as a business and sports hub but also as an emerging arts and culture destination.”

Third Autograph Collection Hotel in North Texas

HALL Park Hotel room rendering

Owned by Dallas-based HALL Group, the hotel will be operated by Las Colinas-based Coury Hospitality upon completion and will join Autograph Collection Hotels, Marriott Bonvoy’s diverse and dynamic collection of independent hotels that champions individuality.

HALL Group said the 224-room HALL Park Hotel will be home to a curated collection of world-class contemporary art and will feature an outdoor pool, a 4,000 square-foot ballroom, state-of-the-art fitness center, chef-driven restaurant and lounge, and an expansive patio overlooking the upcoming city of Frisco’s Kaleidoscope Park.

Rendering of view of the HALL Park Hotel’s suites from the park. [Image: HALL Group]

Its guest rooms and 60 suites are being designed to support both short term and longer stays, with a focus on business travelers, events and meetings, regional “staycationers,” and those visiting nearby nationally recognized recreational attractions including Toyota Stadium, The Star in Frisco, regional youth sports tournaments and the upcoming PGA of America complex, and Universal Studios Park, the company said.

HALL Park Hotel is HALL Group’s second art-focused hotel in North Texas after HALL Arts Hotel opened in the Dallas Arts District in late 2019.

Substantial construction on the HALL Park Hotel is expected to complete by year’s end, the company said.

HALL Group said that the new hotel will participate in Marriott Bonvoy, the award-winning travel program from Marriott International that allows members to earn and redeem points for their stay at the new hotel, and at other hotels and resorts across Marriott Bonvoy’s portfolio of brands. Coury Hospitality has a portfolio of more than 30 unique hotels and restaurants, including 10 hotels in the Autograph Collection.

“We’re excited about the opportunity to work side-by-side with Craig Hall and the HALL Arts Hotel Group on this landmark destination,” Paul Coury, CEO and founder of Coury Hospitality, said in a statement. “This marks our third Autograph Hotel in the DFW Metroplex. Our focus is to operate a world-class hotel and create unique culinary experiences that will be unmatched in the area.”

The other two Autograph Collection Hotels in North Texas are in Fort Worth: The historic Sinclair, billed as the world’s first all-digital hotel, and the Western-themed Hotel Drover.

Luxury apartment tower across from HALL Park Hotel to open in Q4

Rendering of amenity deck at The Monarch in HALL Park. [Image: HALL Group]

The Monarch, a 19-story luxury apartment tower, sits across the park from the hotel, with Cushman & Wakefield serving as the management company for the multifamily tower. The Monarch will begin taking reservations for the 214 luxury apartment units in June. It’s expected to open in the fourth quarter of this year.

The tower will feature 29 different floorplans, including eight penthouse units with oversized balconies and high-end appliances and finishes, spa-inspired master baths and park views.

The Monarch viewed from the park. [Rendering: HALL Group]

Amenities at The Monarch include a 21,700-square-foot amenity level featuring a club room with kitchen amenities, pool, fitness center, outdoor grilling areas, and a dedicated space for yoga and meditation. It also will offer residents bike storage, a pet washing area, and meeting space.

“The Monarch is a visionary project that will elevate the standard of apartment living in North Texas. HALL Group has been thoughtful about every detail of the project and is executing the art of placemaking with incredible skill,” Lisa McDonnell, senior managing director of Texas Multifamily Asset Services at Cushman & Wakefield, said in a statement. “Uniquely defined by a programmed park, world class art, and a concierge-minded living experience, a luxury high-rise apartment offering of this caliber is long overdue for our growing Frisco community.”

The Monarch aerial view from the park. [Rendering: HALL Group]

HALL Group said that at the tower’s base will be a 10,000-square-foot eatery that will offer a diverse selection of 10 unique, chef-driven restaurants. The culinary destination is scheduled to open in 2024 and will encourage community and exploration with an indoor dining area and outdoor patio with prime seating for live music events at Kaleidoscope Park.

New and revamped offices

HALL Group said that adjacent to the hotel will be The Tower at HALL Park, a 16-story, trophy office tower that will share a podium with the hotel and feature roughly 380,000 square feet of rentable space.

The tower will have multiple terraces on every suite level, generous outdoor amenity space, and direct park access, enhancing its focus on the outdoors. The tower also will include 10,000 square feet of ground-level retail and restaurant space facing Kaleidoscope Park. HALL Group said that substantial construction on The Tower at HALL Park should be completed in the fourth quarter this year.

In August, we told you about how the retail division of the Tokyo-based business solutions giant Toshiba plans to open a new innovation and incubation hub at HALL Park. Toshiba said it will bring 50 new jobs to the region, with plans to expand its local team to around 150 over the next two years.

HALL Park has been a pioneering space in Frisco since the mid-1990s and encompasses 2.2 million square feet of office space throughout 15 completed buildings.

One-third of the park is dedicated to green space and includes three miles of walking trails, more than 200 works of art including the Texas Sculpture Garden, the largest private collection of contemporary Texas sculpture made available to the public.

In October 2021, HALL Group began construction on the first phase of its new masterplan development that will evolve HALL Park into mixed-use community.

Upon completion, the full masterplan–anticipated to span 20 years of development will encompass roughly 9.5 million square feet of usable mixed-use space with a projected value of around $7 billion.

Founded in 1999, Coury Hospitality is a hospitality management company skilled in every facet of hotel, restaurant, venue operations and development.

The company is known for historic renovations, exceptional guest service and new, curated build, design and construction.

Coury Hospitality said it employs cutting-edge management techniques ranging from accounting and revenue management to e-commerce and asset management to transform buildings new and old into world-class, full-service boutique hotels that deliver unforgettable travel and dining experiences.

Coury operates 11 hotels and more than 20 food and beverage outlets across the nation.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.