Toshiba's Retail Division Plans New Innovation and Incubation Hub in Frisco's Hall Park

Toshiba’s Retail Division Plans New Innovation and Incubation Hub in Frisco’s Hall Park

Toshiba Global Commerce Solutions says its new Frisco hub will help it increase investments in areas like cloud development, computer vision, and retail IoT. The hub will also enable it to “incubate new retail innovation" from its new 14,000-square-foot space.

Toshiba is bringing 50 new jobs to the region in 2022 with plans to expand the team to 150 within two years. They'll be joining a 10,000 worker pool at Hall Park, which launched a $7B redevelopment last October.

Toshiba is looking to “reimagine the store of the future” from a new hub in North Texas.

The retail division of the Tokyo-based business solutions giant plans to open a new innovation and incubation hub at Frisco’s Hall Park development. Toshiba will bring 50 new jobs to the region in 2022, with plans to expand its local team to around 150 over the next two years.

Meeting consumers when, where, and how they shop

Rance Poehler, president and CEO of Toshiba Global Commerce Solutions. [Photo: Toshiba GCS]

“We’re focused on providing scalable, customer-centric solutions that deliver optimized experiences to meet consumers when, where, and how they shop,” said Rance Poehler, president and CEO at Toshiba Global Commerce Solutions, in a statement. “While many tech companies are cutting back, we’re investing significantly and expanding to meet new demand created by our commerce platform recognized for accelerating digital transformation to deliver an exceptional retail experience.”

Incubating retail innovation

Focused on retail-focused software and hardware, Toshiba Global Commerce Solutions says its new Frisco hub will help it increase investments in areas like cloud development, computer vision, and retail IoT. The hub will also enable it to “incubate new retail innovation.”

The more than 14,000-square-foot space in Frisco will also house a new team the firm is building that will be focused on future mergers and acquisitions.

Drawn by North Texas tech talent

Toshiba cited North Texas’ tech talent pool as a reason for locating the hub in Frisco.

“Part of our strategy includes engaging emerging startups in the region to expand our ecosystem,” said Mike Yeung, EVP and CTO of Toshiba’s retail division, in a statement. “Our investments in IoT, data analytics, and computer vision enable retailers to provide a consistent, compelling experience for consumers, whether they shop in-store, at curbside, on their mobile device, or at home.”

Another reason Toshiba chose Frisco: Location, location. North Texas’ central location will enable connectivity to other development centers the company operates on the East Coast, Mexico, Asia, and Europe.

Building out Hall Park

Toshiba’s move adds to what is already Frisco’s largest workforce site, with more than 10,000 workers employed at Hall Park. Last October, Dallas developer Hall Group launched a $7 billion redevelopment of Hall Park that will add more than 9 million square feet of mixed-use space to the development.

“Toshiba’s research and development expansion brings new corporate innovation jobs that will provide great opportunities for Frisco residents and further expand our tech ecosystem,” Frisco Mayor Jeff Cheney said in a statement.

Get on the list.
Dallas Innovates, every day.

R E A D N E X T

Hall Group Begins Work on a $7B Reimagining of Frisco's Hall Park
The redevelopment will include a new 16-story office tower, a 19-story apartment building, a 154-room boutique hotel, and a food hall—all with views of a new community park. Phase 1 has already begun: an initial $500M mixed-used project located across Warren Parkway from The Dallas Cowboys' Star development.
The Last Word: Ecologist Brandon Hall on the New Forest by Texas' Newest Reservoir in Fannin County
In Fannin County east of Sherman and Denison, Texas's first new major reservoir in almost 30 years is slated to come online next spring. The nearly 17,000-acre Bois d'Arc Lake will be a source of much-needed water for the North Texas Municipal Water District, which serves Frisco, McKinney, Plano, Richardson and other areas of fast-growing northeast Dallas County. “But something just as precious has been created near the lake: a new forest with more than 6 million trees, designed over the last four years as a natural habitat to replace what the lake is swallowing up.
The Water Cooler at Pegasus Park Gathers 15 New Tenants for Its Social Impact Hub in Dallas
The Water Cooler at Pegasus Park—the largest shared nonprofit space in Texas — is a place designed to accelerate impact, together. From Big Thought to SVP Dallas to The Trust for Public Land, the 15 ‘exceptional nonprofits' were picked after an application process last summer. They’ll join Water Cooler's five founding tenants.
Dallas Philanthropist Lyda Hill Is One of Five Winners of the Carnegie Medal of Philanthropy
Dallas' Lyda Hill has been named one of five recipients of the 2022 Carnegie Medal of Philanthropy. She shares the philanthropic spotlight with four other "forces for positive change," including country music legend Dolly Parton. An early donor of the research that led to the Moderna COVID-19 vaccine, Hill believes that "science is the answer"—and has chosen to donate the entirety of her estate to philanthropy and scientific research.
I-35 Deck Park by Dallas Zoo Will Have Major Wow Factor—and a Driving Mission
"It's not an idea—it's happening," says April Allen, president of the Southern Gateway Public Green Foundation. Southern Gateway Park will be an engineering marvel over I-35E, with five acres of wooded slopes, water features, rocky escarpments, a restaurant/retail complex hidden under a hilltop, and one of the most awesome kids' playgrounds in North Texas. But its greatest achievement may be to make Oak Cliff whole again—and to bring all of Dallas together.