Hall Park in Frisco is already quite an attraction. The 162-acre office park features the renowned Texas Sculpture Garden, tree-lined water features and fountains, an art cafe, three miles of walking and jogging trails, and an event lawn and amphitheater—all right across the street from The Star, Dallas Cowboys headquarters.
Now imagine what $7 billion could do to it.
Dallas-based developer Hall Group has launched a $7 billion redevelopment of Hall Park with a plan to expand Frisco’s largest workforce site—10,000+ workers are employed there—by adding 9 million-plus square feet of mixed-use additions, the company announced today.
“We actually started working on this in about 2017,” Hall Group Founder and Chairman Craig Hall told the Dallas Morning News. “We had come to the conclusion that office parks were going the same way as malls.”
“Over time, office parks are not the right thing for the needs of the future,” Hall added. “We’ve spent a fair amount of time, effort, energy, and money to reconceive Hall Park and up our game to make sure we thought of everything we could to make it mixed-use and walkable.”
Phase 1 is a $500M mixed-use development
The Hall Group has begun construction on Phase 1 of the redevelopment. The initial $500 million mixed-use project is located across Warren Parkway from the Cowboys’ Star development.
New office tower, boutique hotel, apartment building, food hall—and a park
Included in the Hall Park development: a 16-story office tower, a 19-story apartment building, a 154-room boutique hotel, and a large food hall. All the new buildings will have views of a new community park that’s part of the project.
Design changes address a changed, post-COVID world
When the Hall Group first drew up plans for the project, it was before the pandemic. The whole world has changed since then—especially in the way people think about the office and how they now want to work and live.
So the firm’s design teams went back to the drawing board to some extent, making changes to increase the new buildings’ health and openness.
“The new master plan will showcase some of the most progressive wellness technologies and sustainability practices available today, along with thoughtful spaces for community engagement, including the park and future performing arts center,” Hall said in a statement.
A $114M performing arts center is in the works too
The city of Frisco—along with its school district and major private donors—are putting plans together for a $114 million performing arts center to be located adjacent to the new park, according to the company.
The development was designed by Dallas’ HKS, Merriman Anderson Architects, WDG Architecture, and OJB Landscape Architecture, reports the DMN, with Andres Construction and Austin Commercial acting as the project’s general contractors.
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