LERMA/ Agency Is Doubling Its Footprint in Dallas’ West End

LERMA/, a branding and creative advertising agency dedicated to “channeling creativity for good,” is doubling its footprint in downtown Dallas. The agency is occupying a second full floor at The Luminary building in the West End Innovation District. 

The Dallas-based agency was founded by Pedro Lerma with a focus on “omniculturalism” and a belief that it can affect culture positively “by reflecting the culture of the world around us.”

A 2022 gold-winning AdAge Small Agency of the Year, LERMA/’s clients include Avocados From Mexico, The Salvation Army, Interstate Batteries, Lifeway, Yuengling, and The Home Depot.

In June, Pedro Lerma and Rodrigo Vallejo, CEO of RO2 Media, announced the launch of YouNite Media, a platform that helps advertisers connect with audiences in an automated, anonymously trackable way, by leveraging both “cultural intelligence” and the co-founders’ deep experience in multicultural marketing. At the time, Lerma and Vallejo said YouNite would office out of LERMA/’s space in The Luminary, while remaining a “totally separate” entity. 

From 27,959-SF to 55,918-SF in one year

LERMA/’s footprint at The Luminary has expanded from 27,959 square feet to 55,918 square feet in one year. 

“Our expansion is an incredible testament to our team’s hard work, talent, and their commitment to our culture,” CEO Pedro Lerma said in a statement. “I believe that a great office space improves productivity and company culture. We look forward to continuing to do great things in The Luminary for many more years and, hopefully, many more expansions.”

Stream Realty Partners represented LERMA/

Stream Realty Partners Managing Director Dan Harris and Senior Associate Nate Hruby represented LERMA/ in the Luminary transaction. Senior Director of Project Management Services Bobby Kunkle provided construction management services. Stream, which is headquartered in Dallas, is a national real estate services, development, and investment company.

The Luminary offers a rooftop terrace and ‘advanced building technology’

Recently acquired by Dallas-based Harwood International, The Luminary offers sweeping views of downtown along with “efficiently laid-out floor plates and advanced building technology” that contribute to a collaborative atmosphere for companies like LERMA/, Stream said. It also features a rooftop terrace, 52 bike racks, and daily food service. 

Harwood International’s Kelly Whaley and Hannah Mesh represented the owner in the transaction. 

“We couldn’t be more proud of our team’s hard work that allows us to expand,” said Melissa Sinkoski, COO of LERMA/. “The Luminary is a perfect place for our exciting growth; it meets all our needs.”

Bucking a downsizing trend

“Pedro and his team have doubled their footprint at a time where many companies are downsizing or remaining the same,” Stream’s Harris said in the statement. “Their growth over the past year is fascinating and a testament to the unique and collaborative office environment they’ve created.”

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