Dallas’ LERMA/ Agency Produced 3 Commercials for This Year’s Super Bowl

It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced. According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
How Avocados From Mexico Is Breaking the Produce Mold to Keep Up With the Superfruit’s Industry Boom
by | Jul 21, 2021
After closing a record fiscal year of 2.4 billion pounds of avocados imported, Avocados from Mexico CEO and President Alvaro Luque talks company culture, investing in innovation, and how to reinvent marketing for produce by focusing on the "triangle of power."
A Restaurant, the Super Bowl, Blockchain: Catching Up With Avocados From Mexico
by | Feb 25, 2020
After a record-breaking year with more than 2 billion pounds of imported avocados, the Irving-headquartered company shows no signs of stopping. We caught up with President and CEO Alvaro Luque to see how Avocados From Mexico keeps innovating, and what's coming up next.