Dallas-based agency The Marketing Arm has promoted President Trina Roffino to chief executive officer and elevated previous CEO Andrew Robinson to the new role of executive chairman.
TMA is an agency specializing in creating “cultural resonance for brands,” and is part of the Omnicom Advertising Collective, a division of Omnicom Group Inc., which features a portfolio of entrepreneurial creative-first integrated marketing agencies.
“During her time as President, Trina has been instrumental in transforming TMA from a transactional agency known for sports marketing and promotions to a business partner steeped in creative strategy and execution across all consumer passion points,” Robinson said in a statement. “You can see it in the new clients we have attracted and the multiplatform work we are delivering across our businesses. Promoting her to CEO not only recognizes her contributions, but positions TMA to build on this momentum.”
Roffino, the third CEO in the agency’s 30-year history, said that as its client needs have evolved, the agency has adapted to meet those needs and be future ready.
“We are entirely focused on delivering cultural resonance for brands, which means redefining and innovating the ways a brand can be truly integral to the culture of their consumer. We are expanding our lanes with clients by providing personalized, fully integrated solutions, and we are enabling the growth and development of some of the greatest talent in the industry,” Roffino said in a statement.
As president, Roffino oversaw significant organic growth by building a customer-centric culture that drives innovation for every client while prioritizing the growth and enrichment of talent and partners. Prior to being named President, she was TMA’s chief client officer.
Robinson has held the CEO position since 2019, steering TMA successfully through the COVID-19 crisis and focusing its commitment to creativity and cultural resonance. As executive chairman, he will focus on client relationships, agency culture, and talent development.
The two executives have worked closely together since 2000 when they held positions at Millsport, a sports agency that later merged with TMA in 2004.
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