Dallas Innovates and D CEO are proud to announce the finalists for its fifth annual Innovation Awards. The program honors companies, CEOs, CIOS, CTOs, entrepreneurs, and other leaders who are helping to make Dallas-Fort Worth an innovation hub....
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
These standouts—startup founders, tech pioneers, educators, creators, social innovators, and business leaders—are transforming entire industries and making waves in their respective fields.
It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced.
According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
The Dallas-based agency was founded by Pedro Lerma with a focus on "omniculturalism" and a belief that it can affect culture positively "by reflecting the culture of the world around us." The agency is occupying a second full floor at The Luminary building in the West End Innovation District, doubling its footprint in one year.
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, have launched YouNite Media—a demand-side platform that helps advertisers connect with audiences in an automated, anonymously trackable way. The new startup leverages both "cultural intelligence" and the co-founders' deep experience in multicultural marketing.
"Lots of brands in the last couple of years have felt the urgency of being more in tune with their increasingly multicultural audiences," Lerma told Dallas Innovates. "YouNite hopes to let brands live up to their multicultural commitments."
North Texas is a big place, with plenty to do, see, hear, and watch. So, we scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Dallas-based RIP-IT Sports, a company dedicated to enhancing female athletic performance, has appointed Amy Craven as its first chief marketing officer, the company announced Thursday. Craven, a former American Airlines executive, joins RIP-IT as it prepares to launch new volleyball and softball shoes designed exclusively for female athletes....
Veteran executive Melissa Bethel has been appointed to the board of directors of Dallas-based Brillio, a fast-growing digital technology service provider.
Brillio, which announced the relocation and expansion of its corporate headquarters to Dallas-Fort Worth last November, said Bethel’s appointment is a part of the company’s strategy to accelerate growth, particularly in the UK market, and in the retail and consumer goods industries....
Fort Worth-based Incora has introduced a global supplier development organization that will be led by U.K.-based Chiara Laiena, VP of supply chain development and transformation. She will report directly to Chad Stecker, chief supply chain officer....
North Texas is a big place, with plenty to do, see, hear, and watch. So, we scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Dallas-based RIP-IT Sports, a company dedicated to enhancing female athletic performance, has appointed Amy Craven as its first chief marketing officer, the company announced Thursday. Craven, a former American Airlines executive, joins RIP-IT as it prepares to launch new volleyball and softball shoes designed exclusively for female athletes....
Veteran executive Melissa Bethel has been appointed to the board of directors of Dallas-based Brillio, a fast-growing digital technology service provider.
Brillio, which announced the relocation and expansion of its corporate headquarters to Dallas-Fort Worth last November, said Bethel’s appointment is a part of the company’s strategy to accelerate growth, particularly in the UK market, and in the retail and consumer goods industries....
Fort Worth-based Incora has introduced a global supplier development organization that will be led by U.K.-based Chiara Laiena, VP of supply chain development and transformation. She will report directly to Chad Stecker, chief supply chain officer....