Dallas Innovates and D CEO are proud to announce the finalists for its fifth annual Innovation Awards. The program honors companies, CEOs, CIOS, CTOs, entrepreneurs, and other leaders who are helping to make Dallas-Fort Worth an innovation hub....
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
These standouts—startup founders, tech pioneers, educators, creators, social innovators, and business leaders—are transforming entire industries and making waves in their respective fields.
It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced.
According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
The Dallas-based agency was founded by Pedro Lerma with a focus on "omniculturalism" and a belief that it can affect culture positively "by reflecting the culture of the world around us." The agency is occupying a second full floor at The Luminary building in the West End Innovation District, doubling its footprint in one year.
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, have launched YouNite Media—a demand-side platform that helps advertisers connect with audiences in an automated, anonymously trackable way. The new startup leverages both "cultural intelligence" and the co-founders' deep experience in multicultural marketing.
"Lots of brands in the last couple of years have felt the urgency of being more in tune with their increasingly multicultural audiences," Lerma told Dallas Innovates. "YouNite hopes to let brands live up to their multicultural commitments."
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
North Texas is a big place with plenty of opportunities. Here’s a curated roundup of contests and competitions; accelerator and recognition programs; and resource and grant opportunities for North Texas innovators. ...
“It’s destined to happen somewhere. I’d rather it happen here first.”
Giovanni Capriglione
Texas State Representative
Chair, Pensions, Investments, and Financial Services Committee
…on the potential for Texas to create a Bitcoin strategic reserve ahead of federal initiatives, speaking at the Texas Blockchain Summit in Dallas this week....
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
North Texas is a big place with plenty of opportunities. Here’s a curated roundup of contests and competitions; accelerator and recognition programs; and resource and grant opportunities for North Texas innovators. ...
“It’s destined to happen somewhere. I’d rather it happen here first.”
Giovanni Capriglione
Texas State Representative
Chair, Pensions, Investments, and Financial Services Committee
…on the potential for Texas to create a Bitcoin strategic reserve ahead of federal initiatives, speaking at the Texas Blockchain Summit in Dallas this week....