Creative

First Look: Drive Shack Opens Its Debut Puttery Location Friday at Grandscape in The Colony

by | Aug 31, 2021
Puttery's "modern spin" on putting features 20,700 square feet of entertainment—with four wildly creative 9-hole "golf courses" on two floors, three bars, an outdoor terrace, and multiple lounges and seating areas.
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Dallas’ Prebiotic Pop Brand Raises $13M From CAVU Ventures and Celebs Like Halsey, Russell Westbrook, and More
by | Aug 30, 2021
Poppi continues to get the Hollywood treatment after signing a deal with Rohan Oza on "Shark Tank" in 2018. Some big pop culture names—The Chainsmokers, 24kGoldn, Kygo, Kevin Love, Ellie Goulding, Olivia Munn, and Nicole Scherzinger—are joining in the beverage brand's latest funding round, along with Oza's CAVU Ventures and a group of social media influencers.
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Dallas’ MyndVR and Healing HealthCare Systems Offer Virtual Escapes for Seniors and Care Home Residents
by | Aug 27, 2021
Dallas-based MyndVR, a leading provider of virtual reality solutions for seniors and “active agers,” has partnered with Healing HealthCare Systems to offer Continuous Ambient Relaxation Environment VRx (C.A.R.E.) to residents who use the MyndVR system at senior and memory care communities, assisted living centers, hospice care, and in the home. 

Using gaze-based navigation with VR headsets, users can interact with the immersive C.A.R.E. VRx app, which blends voice-based, guided imagery with 360-degree visuals of forests, lakes, beaches, and more.
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How UT Dallas’ ATEC Is Turning Its Students Into Animation and Game Design Rock Stars 
by | Aug 26, 2021
Animation and game design is booming—and UTD is on the forefront. Here's how its School of Arts, Technology, and Emerging Communication has become a national leader. ATEC is producing graduates who go on to work for top companies like Blizzard Entertainment, Gearbox Software, id software, Disney, and 900lbs.
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Dallas’ Flite Golf and Century Golf Pair Up As a Driving Range and Entertainment Twosome

by | Aug 13, 2021
Get your slice ready. Dallas companies Flite Golf and Century Golf have teamed up to bring gamification tech to golf ranges and golf entertainment venues—with help from Senior Advisor Ken May, former CEO of Topgolf, Drive Shack, and FedEx Office.
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Dallas Gets Tastier: Sweet Tooth Hotel To Open New Experiential Art Exhibit in Allen
by | Aug 12, 2021
Step into the past at Sweet Tooth's newest exhibit at Watters Creek, Rewind: A New Immersive Art Experience. Expect everything from a vintage video store full of VHS tapes to the newly created Rainbow Cave.
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7-Eleven Sends Slurpee Into Space, Achieving Ultimate Triumph of Humankind’s Attempts to Conquer the Cosmos
by | Aug 11, 2021
The brave semi-frozen beverage was launched by Irving-based 7-Eleven from one of its stores in Saginaw, Michigan, to honor that state's record Slurpee consumption. The innovative marketing stunt also demonstrated the last-mile benefits of 7-Eleven Delivery.
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Get a Grip: Two State-of-the-Art Climbing Gyms Are Opening in Dallas
by | Aug 3, 2021
Movement The Hill opens in October with bouldering walls, yoga, weights, and fitness classes at Walnut Hill and I-75. Wanna climb higher? A second Movement gym opens in the Design District next spring—with 50-foot-high walls. (Gulp.)
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Topgolf Names New COO of U.S. Venues, New CMO, and New Chief People Officer

by | Aug 2, 2021
The leadership moves are part of Topgolf's drive toward continued expansion. They follow Friday's news that former Topgolf COO Craig Kessler had been named CEO of Dallas' Buff City Soap.
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Former Topgolf COO Craig Kessler Named New CEO of Dallas’ Buff City Soap
by | Jul 30, 2021
Kessler helped Topgolf triple in size to nearly $1 billion in revenue, growing its venues from 25 to 70. Now he's bringing his track record of experiential innovation and franchise-building to the world of plant-based personal care.
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‘Age of Empires’ Legend Wants to Make Dallas the Center of the Gaming Universe
by | Jul 29, 2021
PeopleFun Founder and CEO Tony Goodman says his company has experienced explosive growth with mobile games like Wordscapes. In 2020, PeopleFun nearly doubled its staff over seven months, and that growth has only continued in 2021, says Goodman—who wants to make Dallas a destination for the gaming industry.
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A Slice of Fashion: Plano-Based Pizza Hut Drops Tastewear Line
by | Jul 27, 2021
Pizza Hut has innovated pizza, so why not innovate consumer fashion too? Now you can wear the pepperoni-slice necklace of your dreams ($19.99), impress friends poolside in Pizza Hut slides ($24.99), get full-on crusty with a Pizza Hut tracksuit ($99.99), and more.
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Frito-Lay CMO Tells Brands to “Innovate or Die” With 10 Tips for Making Innovation Your Secret Weapon

by | Jul 15, 2021
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
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Urban Air Adventure Park Forms Unleashed Brands, Acquires Snapology, a Creative Play Company
by | Jul 14, 2021
With more than 165 locations in the U.S. and international franchises, Snapology expands Urban Air's offerings to include play-based STEM and STEAM learning. That should add even more momentum to Urban Air, ranked the #2 "Smartest-Growing Brand" in America by the Franchise Times.
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Flex in Demand: Venture X Partners with Standing Desk Innovator Vari
by | Jul 12, 2021
At a time when Venture X is planning to rapidly expand its footprint, the coworking company has teamed up with local workspace innovator Vari to furnish all of its new properties.
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Rory McIlroy Invests in Dallas-Based Drive Shack’s Puttery
by | Jul 12, 2021
McIlroy and his investment partnership will invest at least $10 million in the high-tech mini-golf concept, in exchange for 10 percent ownership in the equity of each Puttery venue planned to open through 2023—including one in the Dallas area later this summer. 
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