Former Travelocity executive Jennifer Catto has been appointed as executive vice president and chief marketing officer of Southlake-based global travel tech company Sabre Corp.
“Jennifer’s appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre’s journey to become the premier technology platform in travel,” Kurt Ekert, president and CEO of Sabre, said in a statement. “She blends creativity, operational focus, and a deep understanding of digital transformation in a way that is rare to find. With Jennifer’s leadership, we will enhance Sabre’s brand, deepen engagement with our customers and partners, and amplify our differentiated value in the marketplace.”
Sabre said that as part of its executive leadership team, Catto will shape the company’s global marketing strategy and brand, helping to drive growth, deepen customer engagement, and position Sabre for the future.
Catto joined Sabre in February, bringing more than 25 years of experience helping companies navigate and accelerate through moments of transformation.
‘A disruptor by nature’
Sabre said Catto is a strategist at heart and a disruptor by nature, and has built and repositioned brands at the intersection of technology and customer needs, leading integrated marketing and growth strategies at Travelport, Telaria, Travelocity, Condé Nast and SAY.
During her career, Catto has championed the use of data-driven insights, bold storytelling and cross-functional collaboration to create new market opportunities and drive lasting relevance for brands in fast-changing industries, Sabre said.
“A brand is a promise you make to the market that the business has to keep. I’m thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery—keeping its customers at the heart of every solution it pioneers,” Catto said in a statement. “Sabre has done what many companies only talk about—modernized its foundation. Today, it’s a unified, intelligent travel marketplace that prioritizes performance over promises. I’m here to shape a brand that reflects that transformation with precision—one that signals confidence to the market and elevates Sabre’s presence across every channel and customer experience”.
Catto is a Cannes Lions Award nominee, an AdAge Brand Leader Award winner, and a GBTA WINiT Top 50 honoree, Sabre said.
Sabre it continues to strengthen its leadership team and sharpen its focus on delivering innovative technology solutions that power the future of travel.
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