Shaken Beverage Co. Announces New Chief Marketing Officer

Shaken Beverage Co., a maker of ready-to-drink alcoholic beverages, said Tatiana Chamorro has an impressive career spanning multiple continents and a proven track record of strategic innovation and branding excellence, growth, and innovation.

Veteran marketer Tatiana Chamorro has been named chief marketing officer of Dallas-based Shaken Beverage Co., a ready-to-drink alcoholic beverage company that’s a portfolio brand of Unexpected Products.

Shaken Beverage said Chamorro has an impressive career spanning multiple continents and a proven track record of strategic innovation and branding excellence, growth, and innovation.

John Dallager, co-founder and CEO at Shaken Beverage, said Chamorro’s “visionary approach to branding and marketing aligns perfectly with our mission to innovate and delight our consumers. Tatiana’s expertise will be instrumental in driving our growth and expanding our market presence.”

The company said that Chamorro’s journey from Nicaragua to Dallas is an example of creativity, strategic innovation, and an unwavering commitment to excellence. Chamorro’s leadership earned her digital and branding agency a spot on the Inc. 5000 list twice, and in 2023, she was named among the Dallas 500 most influential leaders by D Magazine.

Her philanthropic endeavors include launching scholarships and serving on the Alumni Foundation Board at Texas A&M-Commerce.

In her new role, Chamorro will lead Shaken Beverage Co.’s marketing strategy, focusing on enhancing brand visibility, driving consumer engagement, and innovative campaigns that highlight the unique qualities of Shaken’s premium beverages, starting with the launch of its flagship product, Toucan Cocktails, the company said.

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