Meow Wolf Adds 3 ‘Innovative Humanoids” to its Leadership Team

Michael Kopelman joins Meow Wolf as its chief financial officer, Anne Mullen as the company’s chief creative strategy officer, and Kelly Schoeffel as chief marketing officer. The company plans to open a Grapevine location this summer.

Santa Fe-based arts and entertainment company Meow Wolf, which is opening a new facility in Grapevine, announced it has appointed what one publication called three “innovative humanoids” to its leadership team.

Michael Kopelman joins Meow Wolf as its chief financial officer, Anne Mullen as the company’s chief creative strategy officer, and Kelly Schoeffel as chief marketing officer.

“Meow Wolf has provided transformative art experiences to millions of humans from around the world,” Meow Wolf CEO Jose Tolosa said in statement. “Recognizing the impact our exhibitions have had, my first priority was to build a leadership team with the vision to expand into some of the infinite possibilities the Meow Wolf universe offers, including beyond our physical locations.”

Tulosa has been CEO for roughly a year. The company offers unique multi-media, immersive art experiences at its original Santa Fe location and in Denver and Las Vegas and plans to open a new location in Grapevine.

Kopelman has held senior finance and strategy leadership roles in various industries including the media, real estate, financial services, and healthcare. Most recently, he was the chief financial officer of Maven Clinic.

Meow Wolf said Schoeffel, its first chief marketing officer, will expand the company’s marketing efforts. She has 20 years’ experience working at the world’s most innovative creative agencies.

Mullen worked for Nickelodeon for 15 years before coming to Meow Wolf. In her new role, Mullen will lead a new division to transform Meow Wolf into a next-generation immersive experience company. That new division will focus on creating a connected Meow Wolf experience ecosystem of location-based experiences, digital content, and merchandise.

Last year, we told you a retail space at Grapevine Mills mall would be transformed into a permanent immersive art installation by Meow Wolf. The company said earlier this month that its Grapevine Meow Wolf exhibition will open this summer and will feature more than 30 North Texas-based collaborating artists including Dan Lam, Carlos Don Juan, and Tsz Kam.

Within the 29,000 square feet of exhibition space, Meow Wolf Grapevine will have 30 rooms allocated for artists to realize a unique vision within the broader experience.

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R E A D   N E X T

  • More than 30 local artists are teaming up to help bring a one-of-a-kind experience to Meow Wolf's first permanent installation in Texas this summer. The Sante Fe-based boundary-pushing interactive art company's debut in North Texas will have 30 rooms to feature their unique visions. Here's a sneak peek of the work in progress for the 29,000 square-foot immersive experience, set to transport visitors to a fantastical realm at Grapevine Mills.

  • Founded in 2008, Meow Wolf began as a collective of Santa Fe artists, writers, performers, and architects. Today, at permanent installations in Santa Fe, Las Vegas, and Denver, Meow Wolf creates immersive and interactive experiences "that transport audiences of all ages into fantastic realms of story and exploration." In 2023, Meow Wolf plans to do just that in a new location at Grapevine Mills mall, followed in 2024 by another permanent installation in Houston's Fifth Ward.

  • In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from DHD Films, Briggs Freeman Sotheby's International Realty, M2G Ventures, UT Dallas, the Dallas Museum of Art, MOOYAH, Successive Technologies, CG Infinity, and more.

  • The Dallas Museum of Art is the only museum in the U.S. to host the exhibit "Cartier and Islamic Art: In Search of Modernity," on display through September 18. Islamic art was a major inspiration for Louis Cartier and the Maison Cartier in the early 20th century, resulting in astonishing, geometric jewelry creations. 

  • Alto, the Dallas-based luxury rideshare startup, is known for rolling out "art cars" in Dallas and the six other U.S. cities where it operates. Now it's introduced a new one in Dallas with its newest partner, Wildlike. Wildlike founder Alysa Teichman mashed up the tattoo/piercing culture with an "elevated jewelry experience" when she launched her company last year.