Santa Fe-based arts and entertainment company Meow Wolf, which is opening a new facility in Grapevine, announced it has appointed what one publication called three “innovative humanoids” to its leadership team.
Michael Kopelman joins Meow Wolf as its chief financial officer, Anne Mullen as the company’s chief creative strategy officer, and Kelly Schoeffel as chief marketing officer.
“Meow Wolf has provided transformative art experiences to millions of humans from around the world,” Meow Wolf CEO Jose Tolosa said in statement. “Recognizing the impact our exhibitions have had, my first priority was to build a leadership team with the vision to expand into some of the infinite possibilities the Meow Wolf universe offers, including beyond our physical locations.”
Tulosa has been CEO for roughly a year. The company offers unique multi-media, immersive art experiences at its original Santa Fe location and in Denver and Las Vegas and plans to open a new location in Grapevine.
Kopelman has held senior finance and strategy leadership roles in various industries including the media, real estate, financial services, and healthcare. Most recently, he was the chief financial officer of Maven Clinic.
Meow Wolf said Schoeffel, its first chief marketing officer, will expand the company’s marketing efforts. She has 20 years’ experience working at the world’s most innovative creative agencies.
Mullen worked for Nickelodeon for 15 years before coming to Meow Wolf. In her new role, Mullen will lead a new division to transform Meow Wolf into a next-generation immersive experience company. That new division will focus on creating a connected Meow Wolf experience ecosystem of location-based experiences, digital content, and merchandise.
Last year, we told you a retail space at Grapevine Mills mall would be transformed into a permanent immersive art installation by Meow Wolf. The company said earlier this month that its Grapevine Meow Wolf exhibition will open this summer and will feature more than 30 North Texas-based collaborating artists including Dan Lam, Carlos Don Juan, and Tsz Kam.
Within the 29,000 square feet of exhibition space, Meow Wolf Grapevine will have 30 rooms allocated for artists to realize a unique vision within the broader experience.
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