Dallas-based Mary Kay Inc. has appointed Sheryl Adkins-Green as its new Chief Experience Officer, the global beauty company announced. In the role, Adkins-Green will focus on ensuring that the millions of the company’s independent beauty consultants who work with the company are able to provide an exceptional customer experience.
“Nothing matters more at Mary Kay than a rewarding experience for our Independent Beauty Consultants and their customers,” Nathan Moore, President of Global Sales & Marketing at Mary Kay, said in a statement. “Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer. She’s beyond passionate about the Mary Kay opportunity, and we’re thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe.”
Adkins-Green, who has been with Mary Kay since 2009, has a wealth of experience in marketing and strategic planning. Previously she served as the company’s Chief Marketing Officer. In addition to her new role, she’ll continue to lead the Global Brand Experience Division and the company’s in-house creative agency, which develops marketing campaigns, multimedia design assets, social media content, and integrated digital communications that help the consultants provide personalized beauty experiences and customized service to their customers.
Adkins-Green has also held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods
Mary Kay’s independent sales force operates in more than 35 countries. By combining research, data analytics, and trend forecasts, Adkins-Green and her team will be able to anticipate the needs and expectations of the consultants and their customers.
“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.”
Adkins-Green is committed to Mary Kay’s mission of enriching the lives of women and their families, and is actively involved in the community through the Mary Kay Ash Foundation. According to the company, the foundation’s mission is twofold: finding cures for cancers affecting women and eliminating violence against women.
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