Posts Tagged ‘marketing’

DI People: J.C. Penney Names New CEO, Synergy Medsales Taps CFO, Katten Adds 3 Partners

Posted by Lance Murray

Across North Texas, companies are promoting and hiring people to take on leadership positions within their organizations. Dallas Innovates covers prominent personnel moves in Dallas-Fort Worth businesses and nonprofits — from the newest startups to well-established companies. Here are people

DI People: Mary Kay Names COO, Caruth Capital Gets New Partner, Jacobs Promotes 4

Posted by Lance Murray

Across North Texas, companies are promoting and hiring people to take on leadership positions within their organizations. Dallas Innovates covers prominent personnel moves in Dallas-Fort Worth businesses and nonprofits — from the newest startups to well-established companies. Here are people

Immosis Builds on VR Game Experience to Branch into Apps, Marketing

Posted by Nicholas Sakelaris

What started as a virtual reality video game for two University of Texas at Dallas students has evolved to become a virtual and augmented reality studio, working with corporate clients to produce content for games, mobile apps and marketing.

Called …

Digital Assist: 5 North Texas Startups Making Their Mark With Artificial Intelligence

Posted by David Kirkpatrick

Among the various leading-edge technologies impacting the business world — such as artificial intelligence, blockchain, and virtual/augmented realities — AI is likely the best known to most people.

IBM has a long-running ad campaign including regular TV spots touting its …

Dallas’ Ben Lamm Among Adweek’s ‘Young Influentials’

Posted by Lance Murray

A notable Dallas entrepreneur has been named one of 10 rising tech stars among the nation’s “Young Influentials” by the publication Adweek.

Ben Lamm, co-founder and CEO of Conversable, was included in the group that Adweek said, is “shaking …

Dallas Architecture Studio ‘Bakes’ Marketing Into Physical Design

Posted by Heather Noel

With social media so deeply ingrained in our lives, it’s hard to believe a time before it existed.

It’s a constant lifeline into the world around us. For businesses, it’s a must-have in terms of marketing presence.

In 2009, Dallasite …

Entrepreneurial Development Series: Six Seminars Offer Best-Practice Tips — and Facetime

Posted by Jeanne Spreier

UTDallas_University of Texas at Dallas_ Dallas Innovates is a Gold Founding SponsorInformation is the best offense when entering the competitive entrepreneurial field. And the very best information is research-based cutting-edge knowledge, putting innovators at the head of the pack when tackling issues such as venture capital, marketing, and distribution.

The Entrepreneurial

Ad 2 Dallas Seeks Applicants for Pro Bono Nonprofit Campaign

Posted by Lance Murray

Getting the word out about a nonprofit can be important to its success, and for the fourth year Ad 2 Dallas is seeking submissions from North Texas nonprofits for a pro bono full-service promotional campaign.

Each year, Ad 2 Dallas, …

As E-Commerce Grows, Frito-Lay Looking To Make Products ‘Resonate Online’

Posted by Mallory Houser

The online marketplace continues to grow, and Plano-based Frito-Lay is looking to make its products more appealing and shippable to online consumers. 

While potato chips can easily be crumbled, and most single-purchase bottled soft drinks are sold chilled, Frito-Lay is …

Protecting Your Company From ‘Execute-Now, Strategize-Later’ Mentality in Marketing

Posted by Paul Buckley

There are about a million ways to spend your marketing budget, and choosing one can feel like a gamble.

You roll the dice, and maybe you make some money and new connections — or maybe you walk away with empty …

Bottle Rocket Expands Leadership, Strategic Roles

Posted by Lance Murray

Bottle Rocket, the Dallas multidisciplinary mobile studio, announced personnel moves that it says will bring greater focus and firepower to its business.

CEO Calvin Carter said the company has hired Andrew Sevin as senior vice president of business development, promoted …

British Triathlon Names Dallas Firm ROKA as Swim Sponsor

Posted by Kerry Curry

ROKA Sports Inc. of Dallas scored a four-year partnership with British Triathlon as the triathlon’s official swim category sponsor.

“One of the driving principles of our company is to serve athletes through innovation, and we’re excited to offer our latest …

In Tech-Driven Society, Students Should Learn Myriad of Big Data to Marketing

Posted by Heather Noel

Neal Smatresk, president of the University of North Texas, offered his thoughts on how universities like UNT embrace technology and innovation in education and in their practices.

In what ways do you think technology has most transformed education? What big

On Tap: Pinball School, #BigDGives, Entrepreneurs’ Organization, & an Evening with Macedonian Ambassador

Posted by Jana J. Pruet

Editor’s Picks of events for Nov. 24 – Dec. 1.

Thursday, Nov. 24

PRAIRIE LIGHTS  6 to 9 p.m. at Lynn Creek Park, 5610 Lake Ridge Parkway, in Grand Prairie. Drive through a 2-mile path featuring 4 million lights.

Dallas-based BuzzShift Acquired by Ivie & Associates

Posted by Nicholas Sakelaris

Four months after achieving Premier Google Partner status, BuzzShift has been acquired by Ivie & Associates.

Dallas-based BuzzShift focuses on digital marketing for clients such as Verizon, Landry’s, Which Wich, and the National Breast Cancer Foundation. The premier status …

Workbench at the Grove: Garcia Kicks Off Summer Speaker Series

Posted by Jana J. Pruet

CHERI GARCIA TELLS AUDIENCE TO FIND THEIR PASSION


Success hasn’t always come easy for Cheri Garcia, who struggled with addiction in her youth before finding her path as an entrepreneur.

“Entrepreneurship saved my life because of all the high-fives,” Garcia …

Pokémon Go: Marketing Tips, Tricks, and Ideas

Posted by Tuck Ross

Pokémon Go is taking over the world, and it’s having a real-world effect for innovative businesses that are willing to play along.

What’s Pokémon Go?

Pokémon Go is an augmented reality (AR) game that uses your phone camera and

Business Clients Put UNT Student Consultants to the Test

Posted by UNT

CLASS ALLOWS STUDENTS TO WORK ON REAL-LIFE BUSINESS PROBLEMS


The idea came to Michael Ingle at 3 a.m. as he lay on his bare mattress waiting for his sheets to dry after a late night of laundry.

Consumed with thoughts …

Do Your Data Homework Before Starting a Business

Posted by Dallas Brain

ANALYZING YOUR INDUSTRY CAN HELP UNDER YOUR COMPETITORS


Have you considered starting your own business? Or perhaps you have an existing business and you are thinking of investing money in order to increase foot traffic and brand awareness.

Analyzing your …

Enilon Expands Along with Marketing Innovations

Posted by Nicholas Sakelaris

THE FORT WORTH COMPANY RECENTLY MOVED TO NEW OFFICES WITH ROOM TO GROW


Enilon had a mission to create a digital 3D tour of Flexjet’s aircraft fleet, showing off the sleek exterior and the plush accommodations inside.

And, it had …