marketing

At Home Group Names Veteran Retail Leader as CEO

by | May 17, 2024
Brad Weston brings more than three decades of experience in retail, having led strategic expansion plans at some of the retail sector’s most recognizable brands, including Party City, Petco, and Dick's Sporting Goods.
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Comerica Inc. Names New EVP/Chief Business Risk & Controls Officer
by | May 3, 2024
Floyd Kessler will lead the business risk and controls office for commercial bank, marketing, customer experience, the Retail Bank, and wealth management, helping drive transformation of risk and control functions across all of Comerica's revenue divisions.
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Industry Veteran Joins Körber as Chief Sales Officer in Dallas
by | Apr 19, 2024
Lucas Watson will lead all business development and marketing functions for the region, the Germany-headquartered company said.
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AllerVie Health Promotes Exec to New Chief Experience Officer Post
by | Mar 15, 2024
AllerVie said that Rachel Russell's advancement from chief marketing, integration, and technology officer to CXO reflects its ongoing dedication to enhancing the patient experience and continuing its strategic leadership succession plans.
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Global MarTech Company PMG Unveils New Headquarters in Uptown Dallas

by | Feb 14, 2024
Fort Worth-founded PMG, a global independent marketing solutions and tech company, leased three upper floors of The Link at Uptown for its new HQ. Its roughly 300 Dallas-based employees are being greeted by a coffee bar, an Innovation Lab, interactive art installations, a communal dining & lounge area with projection screens and stadium seating, and more.
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CEC Entertainment Taps Veteran Exec for Chuck E. Cheese’s Chief Insights and Marketing Officer
by | Nov 10, 2023
The company said Mark Kupferman, a former Six Flags executive, is a marketing leader with expertise in brand development, digital media, menu innovation, as well as in leading high-performing teams to deliver transformational growth.
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Novatae Risk Group Adds Veteran Executive as COO
by | Nov 10, 2023
Von Breaux brings more than 35 years of leadership experience in the insurance industry across executive management, agency operations and administration, mergers and acquisitions, regional and national sales management, and business development and marketing.
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Former Mavericks Exec Joins Dallas Sports Betting Platform SB22 As Senior Advisor
by | Nov 10, 2023
Most recently, George Killebrew was the commissioner of Major League Rugby, following 25 years in senior roles with the NBA's Dallas Mavericks, including as EVP and chief revenue officer.
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Dallas Ad Man Pedro Lerma Launches MEL Communications Agency with NYC & Miami Partners

by | Sep 21, 2023
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
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Plano Collegiate Sports Marketer LEARFIELD Closes $600M Recapitalization and $150M Equity Investment
by | Sep 18, 2023
LEARFIELD has ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, the company said. Its partnerships include North Texas universities SMU, TCU, and UNT as well as the University of Texas, Texas A&M, and other Texas schools.
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CloudMellow Acquires Chicago-Based Digital Marketing Agency
by | Aug 14, 2023
Plano-based CloudMellow said the acquisition will further strengthen its portfolio of award-winning digital agencies by tapping Idea Marketing Group's design, marketing, UI/UX, and software development capabilities.
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Dallas-Based Doable Launches as ‘First-Ever’ Creative Agency Founded, Staffed by Talent With Disabilities
Pioneering a new frontier in advertising, Doable's founders have forged a strategic partnership with global network Worldwide Partners and independently established a research institute. Their target: an underrepresented $480 billion consumer market.
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Growth Advisory SBI Appoints Veteran Marketer to Its Board of Directors

by | Jun 16, 2023
CEO Mike Hoffman says new board member Lisa Johnston has a "profound understanding of the nuances involved" in SBI's current growth phase, which is crucial to advancing the firm's consulting services and newly updated subscription advisory offering, SBI Pro.
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RKD Group Strengthens Leadership With Addition of Veteran Leader as EVP of Products, Expanding Nonprofit Fundraising Capabilities
by | May 12, 2023
Vidya Chadaga joins RKD Group as executive VP of Products, poised to reimagine fundraising strategies and create seamless donor experiences in the digital age.
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Dallas PR, Marketing Agency Idea Grove Announces 4 Promotions and New Service Offering
by | Feb 21, 2023

Idea Grove has announced four promotions to its senior leadership team.

The unified PR and marketing agency for business-to-business technology companies, promoted Katie Long to president and Liz Cies to executive vice president....

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Mary Kay Appoints CMO Sheryl Adkins-Green as Chief Experience Officer
“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.”
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