Posts Tagged ‘marketing’

Immosis Builds on VR Game Experience to Branch into Apps, Marketing

Posted by Nicholas Sakelaris

What started as a virtual reality video game for two University of Texas at Dallas students has evolved to become a virtual and augmented reality studio, working with corporate clients to produce content for games, mobile apps and marketing.

Called …

Digital Assist: 5 North Texas Startups Making Their Mark With Artificial Intelligence

Posted by David Kirkpatrick

Among the various leading-edge technologies impacting the business world — such as artificial intelligence, blockchain, and virtual/augmented realities — AI is likely the best known to most people.

IBM has a long-running ad campaign including regular TV spots touting its …

Dallas’ Ben Lamm Among Adweek’s ‘Young Influentials’

Posted by Lance Murray

A notable Dallas entrepreneur has been named one of 10 rising tech stars among the nation’s “Young Influentials” by the publication Adweek.

Ben Lamm, co-founder and CEO of Conversable, was included in the group that Adweek said, is “shaking …

Dallas Architecture Studio ‘Bakes’ Marketing Into Physical Design

Posted by Heather Noel

With social media so deeply ingrained in our lives, it’s hard to believe a time before it existed.

It’s a constant lifeline into the world around us. For businesses, it’s a must-have in terms of marketing presence.

In 2009, Dallasite …

Entrepreneurial Development Series: Six Seminars Offer Best-Practice Tips — and Facetime

Posted by Jeanne Spreier

UTDallas_University of Texas at Dallas_ Dallas Innovates is a Gold Founding SponsorInformation is the best offense when entering the competitive entrepreneurial field. And the very best information is research-based cutting-edge knowledge, putting innovators at the head of the pack when tackling issues such as venture capital, marketing, and distribution.

The Entrepreneurial

Ad 2 Dallas Seeks Applicants for Pro Bono Nonprofit Campaign

Posted by Lance Murray

Getting the word out about a nonprofit can be important to its success, and for the fourth year Ad 2 Dallas is seeking submissions from North Texas nonprofits for a pro bono full-service promotional campaign.

Each year, Ad 2 Dallas, …

As E-Commerce Grows, Frito-Lay Looking To Make Products ‘Resonate Online’

Posted by Mallory Houser

The online marketplace continues to grow, and Plano-based Frito-Lay is looking to make its products more appealing and shippable to online consumers. 

While potato chips can easily be crumbled, and most single-purchase bottled soft drinks are sold chilled, Frito-Lay is …

Protecting Your Company From ‘Execute-Now, Strategize-Later’ Mentality in Marketing

Posted by Paul Buckley

There are about a million ways to spend your marketing budget, and choosing one can feel like a gamble.

You roll the dice, and maybe you make some money and new connections — or maybe you walk away with empty …

Bottle Rocket Expands Leadership, Strategic Roles

Posted by Lance Murray

Bottle Rocket, the Dallas multidisciplinary mobile studio, announced personnel moves that it says will bring greater focus and firepower to its business.

CEO Calvin Carter said the company has hired Andrew Sevin as senior vice president of business development, promoted …

British Triathlon Names Dallas Firm ROKA as Swim Sponsor

Posted by Kerry Curry

ROKA Sports Inc. of Dallas scored a four-year partnership with British Triathlon as the triathlon’s official swim category sponsor.

“One of the driving principles of our company is to serve athletes through innovation, and we’re excited to offer our latest …