Biz Workshop: Texas Innovation Commercialization Lab Helps With Customer-Driven Strategy to Product Development

The free multi-week workshop starts July 26. But apply now: The deadline is July 15.

Want to map your innovation-to-market commercialization path or apply for federal money through the $4 billion America’s Seed Fund program? Or maybe you’re an entrepreneur seeking to validate your customer’s needs. The Texas SBDC Technology Commercialization Center wants to help.

A virtual, nine-week workshop—the 2022 Texas IC-Lab—supports Texas businesses in understanding and validating the market rationale and assumptions that underlie their innovations.

The free workshop starts July 26. But apply now: The deadline is July 15.

Customer-driven strategy to product development

The Texas Innovation Commercialization Laboratory uses a cohort-based training technique to cover topics like target markets, intellectual property resources, market research, federal funding, and more. 

Many companies are trying to broaden their product or service offerings through the introduction of new concepts. As a business owner, you want to know what your customers want. 

The Texas Innovation Commercialization Laboratory uses a cohort-based training technique to cover topics like target markets, intellectual property resources, market research, federal funding, and more. 

Apply by July 15

Participants must be registered with the Texas SBDC Technology Commercialization Center to attend the session. Funding from the SBA CARES Grant allows the group to offer the limited cohort at no cost to eligible folks at Texas businesses. 

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