Lyft Challenges DFW Residents to Ditch Their Cars for 30 Days, Announces “CAR-nival” Rides For State Fair

The #DitchYourCar program will randomly select 50 locals to participate. Those chosen will then trade their vehicles for about $600 of transportation credit.

lyft

Between the dreaded commuter traffic, hassles of parking, and fluctuating gas prices, driving in DFW can sometimes be a headache. We’ve all been there (some of us with more road rage than others), but given the opportunity, would any Dallasites actually choose the life of ride hailing and sharing? Lyft seems to think so.

In a new challenge announced today, Lyft is asking people across the country to say goodbye to their wheels, and hello to backseat cruising. The Ditch Your Car program is offering nearly $600 worth of transportation credit for 30 days, in exchange for you literally ditching your car. Travel options depend on location, so for Dallas-Fort Worth, that means DART, DCTA, Zipcar, and of course, Lyft.

“The way that people move around cities is changing faster than ever.”
Yohan Bobcombe

According to the ride-hailing company, it’s possible to rework cities without personal cars. Lyft said the program is just another ‘bold’ step towards the future of mobility a step that is intended to reduce congestion, carbon footprint, and pain points.

“The way that people move around cities is changing faster than ever,” Yohan Bobcombe, market manager for Lyft DFW, said in a statement. “We are excited to challenge DFW residents to change their everyday habits and give up their cars for a month.”

Last month, Chicago was the first city to accept the challenge to #DitchWithLyft. After the month was up, Mashable reported that 90 percent of the 100 chosen no longer felt the need to hop in the driver’s seat. Now, the DFW-area joins 35 other cities dared to leave personal automobiles at home from Oct. 8 to Nov. 6.

If the thought of never sitting behind the steering wheel again sounds like paradise, all you have to do is sign up online by Sept. 30 and hope you’re one of the 50 chosen. For one month, winners will then solely survive off of:

  • $300 in Lyft credit;
  • a Zipcar one-month membership, an application valued at $32, and $100 drive credit;
  • a DART local monthly pass valued at $96; and
  • a DCTA 31-day local pass valued at $48.

 

Transportation this year has been a whirlwind of Birds flocking to downtown, bikeshare controversies, and ridesharing safety awareness. Not to mention, D Magazine recently reported that Dallas is one of the most dangerous U.S. cities to drive in. The Lyft Ditch Your Car challenge begs the question of whether or not the future is really moving towards being drive-free — a question that the 50 local participants might have an idea about in November.

Going to the State Fair? Lyft wants to take you there with a twist.

Beyond the Ditch Your Car challenge, Lyft has more plans for DFW residents this season.

The infamous State Fair of Texas kicks off this weekend, running from Sept. 28 to Oct. 22. Between the award-winning food, boozy concoctions, and of course, Big Tex, it’s no surprise the Lone Star State houses the largest fair in the country. But, getting out to Fair Park can sometimes be quite the trek — so Lyft has a plan to make the ride an experience on its own.

The rideshare company has created what it calls a one-of-a-kind experience for riders with its “CAR-nivals”: decked out Lyft vehicles that feature customized fair games and prizes of up to $1,000 in ride credit.

To access the experience, riders simply enter their destination and scroll right in the Lyft app to select the CAR-nival option. The cars will be on the roads for the first two weekends of the fair, and will start exclusively in Uptown, Fair Park, Deep Ellum, Downtown, and Knox-Henderson areas.

[Courtesy: Lyft]

This article was updated at 3 p.m. on Sept. 28 to include information about the Lyft CAR-nivals.

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