Bottle Rocket Expands Leadership, Strategic Roles

CEO Calvin Carter says the moves will bring greater focus and firepower to the evolving business.

Jana Boone, Calvin Carter, Mark McKinney and, Andrew Sevin

Bottle Rocket, the Dallas multidisciplinary mobile studio, announced personnel moves that it says will bring greater focus and firepower to its business.

CEO Calvin Carter said the company has hired Andrew Sevin as senior vice president of business development, promoted Mark McKinney to senior vice president of marketing and corporate strategy, and hired Jana Boone as director of marketing.

“This investment is proof of our continued commitment to provide our clients unparalleled industry leadership.”
Calvin Carter

“This investment is proof of our continued commitment to provide our clients unparalleled industry leadership,” Carter said in a release.

Sevin previously was vice president of client services at Universal Mind, the West End-based technology and strategy consulting shop.

According to the release, McKinney will use his experience in product development and strategy.

Boone previously worked as director of business development and market at the Dallas office of Publicis North America.

Bottle Rocket is a mobile specialist within the international advertising, marketing, and public relations agency Ogilvy, a part of WPP, the world’s largest communications services group. Bottle Rocket uses its products and services to connect future-focused brands to their customers through “sophisticated yet simple” mobile experiences

Additional Reading

Bottle Rocket Panelists: How can Brands Use VR?

Bottle Rocket’s Calvin Carter on Embracing Innovation

Journeys to Exit: Calvin Carter Brings Bottle Rocket to Apple’s New Moon


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